ICEMA
Constituted in 1949 as an association of tractors and other earth moving, the client is primarily manufacturers and importers of tractors, earthmoving and allied equipment.
They are affiliated to the Confederation of Indian Industry (CII) and presently represents 70 leading companies who manufacture, trade and finance a variety of products such as hydraulic excavators, wheel loaders, backhoe loaders,etc.
They are affiliated to the Confederation of Indian Industry (CII) and presently represents 70 leading companies who manufacture, trade and finance a variety of products such as hydraulic excavators, wheel loaders, backhoe loaders,etc.
Development Strategy
Nispaara along with the client had a brainstorming session to understand what exactly the client wants and who are their target audience. After analysing the requirements we came up with multiple frameworks for the client, from which they chose the best suited one. The message from the client was to set up a website that would have a clear message for the visitors to understand.
SEO Strategy
At this day and age, having a website alone won’t cut it. The website should rank at the top of Search Engines to be visible for the customer. Nispaara spent many hours researching the top keywords for the client and applying them in the website which helped it to rank high.
Mobile First
We, at Nispaara understands that majority of your site visitors use their handsets(smartphones) while browsing and the website should be mobile-friendly. We prioritize on this and make the websites responsive and also create an AMP version. This not only helps Google to notice your site but also makes it easier for the visitors
Solution
Nispaara welcomed the challenge and performed remarkably even though there were a lot of constraints like time and content and provided the client with a website of high quality which was very highly complimented by the client.
