Case study of a pharmaceutical company
Client
The client is a Dubai based company, established in the year 2000. Their core business is the provision of Surgicals, Pharmaceuticals and Healthcare products to our wide global customer base globally.
Development Strategy
Nispaara along with the client had a brainstorming session to understand what exactly the client wants and who are their target audience. After analysing the requirements we came up with multiple frameworks for the client, from which they chose the best suited one. The message from the client was to set up a website that would have a clear message for the visitors to understand.
SEO Strategy
At this day and age, having a website alone won’t cut it. The website should rank at the top of Search Engines to be visible for the customer. Nispaara spent many hours researching the top keywords for the client and applying them in the website which helped it to rank high.
Mobile First
We, at Nispaara understands that majority of your site visitors use their handsets(smartphones) while browsing and the website should be mobile-friendly. We prioritize on this and make the websites responsive and also create an AMP version. This not only helps Google to notice your site but also makes it easier for the visitors
Solution
Nispaara’s consultation helped the client understand the true value of having a online presence and how it can improve the sales of the company. We helped the client with and effective result driven approach and created a website that is simple and clear with the goal of increasing the number of leads for the client.
