We establish you as an authority in your Industry with effective White Paper Content
White papers are great tools for generating credibility. Customers respond better to informative write-ups than they do to blatant ads. The trick is to make sure white paper is organized and well thought out so that you will create a natural and genuine interest in your services.
Want your visitors to come back for more on your website?
Get domain expert content writers to write compelling white paper articles and thought leadership materials
+91 80 6444 6222 / +91 80 2659 3718
Why ?
- White papers are best applied in complex technology-oriented markets with longer sales cycles
- White papers help companies demonstrating thought leadership and an understanding of industry issues and trends
- White papers are not sales pitches. A reader should feel informed, not sold
- You should write different white papers tailored toward different stakeholders groups
- Your goal is not to completely discount approached other than your own
- White papers are interest and preference building tool
- It’s important to favor statics, numbers and facts over hype
- When it comes to white papers branding, less is more.
Effective ways to increase the number of people who read your white paper include:
- Post it on your web site
- Post it on industry portals and directory sites if applicable
- Build a search engine marketing campaign around it and use the white paper as fulfillment for relevant search terms
- Post it on the web sites of companies that partner with your company
- Send it to the media that cover your industry and have a public relations professional follow-up to encourage articles on the topic that will cite information in your white paper. You also can rework excerpts from your paper into articles for newsletters, trade journals and magazines that cover your industry
- Create direct response ads that appear when people search the Internet on topics your white paper covers
- Place traditional classified ads offering the white paper in newsletters, trade journals and magazines that cover your industry
- Mail it to your prospect list
- Hand it out at trade shows and conferences
- Develop speeches based on its content and secure speaking opportunities at trade shows and conferences. Hand out or email the full text to people who attend the presentation
- Use it to educate your employees and distribution partners about the market and competing solutions
- And yes, let your salespeople use it as “leave behind” material or to guide discussions in sales meetings
Industries we serve
Responsive Websites for IT industries
CMS websites for Educational institutions
Responsive Web portals
Responsive Healthcare websites
Manufacturing industry websites
E-commerce websites
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