Why an explainer video should be a part of your Marketing Arsenal

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales.

According to a recent survey, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.

Here’s a list of ways how YOU can get the most out of this useful marketing tool to promote your business or to gain more exposure.

• Generate increased interest
  More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
• Clarify the objective of your product
  Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guesswork out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
• Liven up your pitch
  A paper pitch is…let’s face it—boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However, a well produced video for business with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.
• Mobile-friendly
  Did you know that videos are 100% mobile-friendly? Many startups offer a mobile app as their main product, or have developed one to complement their strategy. If this is your case, videos can give you a great advantage in promoting your product. Mobile users are always on the go, have become serious multitaskers and prioritize brief and dynamic content. Guess what? Explainer videos fit perfectly with this idiosyncrasy.
• Better Google Results
  Websites with video are 50 times more likely to be ranked on Google’s first page. What do you think people will click on first: the text link or the ever-inviting video thumbnail? That’s right. The thumbnail! In fact, your video is 41% more likely to get clicked than a text listing. Now that you’re on the front page of Google, more people will watch your video and be totally stoked to buy your product. You earn money. Sales are good.
• They build powerful branding
  Custom content is always the way to go: If you provide users with something as unique as only your brand can offer, you’re in for awesome feedback. Combine this with the power of explainer videos and be ready to stand out!
  In a tailor-made explainer video, you can apply your color palette, create characters that your audience can feel identified with and tell your story with a personalized script. This not only informs your audience better about how you can help your viewers, but eventually turns your customers into faithful brand ambassadors.
• Top recall rates
  Research shows that 80% of viewers recall a video ad they have seen in the past 30 days and about 12% finally make the purchase.
  As videos work with animation, sound and compelling storytelling, your audience will easily feel identified and better engage with them. It is no secret that our memories work better when emotions are involved.

Bringing all of these to focus, Explainers videos have great value and is a valuable asset to your marketing arsenal. So don’t think twice before investing on a creative, quirky explainer video as it more or less guarantees a satisfying ROI.