Think big, Act small: Mobile video advertising using Google’s Trueview

Falling smartphone prices, cheaper data plans and an increase in local-language and mobile-first content have powered a phenomenal explosion in the number of internet users in India. In the last four years alone, India’s internet population has almost doubled to 430M, all revved to consume online video. Now, with these massive mobile numbers, marketers haven’t been sure how big of an impact the small screen can have.

What is TrueView?

Google’s TrueView is built on the promise that you’ll only pay when someone chooses to watch your video ad.
The objective is to help shoppers get to what they want, faster and without running into the unnecessary complexity that can clog up the path to purchase.

How it works

Why bombard users with ads they don’t want to see? With TrueView, you give them a choice, and it’s a win-win: Viewers see videos they’re curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.

TrueView ads are opt-in, so you aren’t restricted by time limits. This means you have the freedom to experiment with creative formats–try a longer product demo, testimonial or how-to video demonstrating your product in action. With TrueView you can take the time to tell your story.

Why choose Trueview?

A great strength of TrueView is that it provides metrics for influencing consideration and increasing awareness, therefore enabling you to optimize your brand campaigns.

A properly optimized TrueView campaign will achieve your marketing objective as efficiently as possible.