The future of Digital Marketing is beyond 2020!
The journey of marketing and advertising from huge billboards and banners to big data has ended up in digital marketing which has unceasingly reformed to answer to the needs of both customers and brands as well. At the moment, changes are taking place more swiftly with better connectivity and reliable digital infrastructure. The conventional digital marketing setting of social media, SEO, paid media, content marketing, community management, and several others, are going through some remarkable progress and variations as technological innovations advance.
There are plenty of prospects and likelihoods, but whoever tells you they know exactly how the IoT will be affecting your marketing in 2020 is either lying or profoundly misguided. So to counter that here are a few features of how creativity and innovations are transpiring within the conventional digital marketing platforms, and examine why digital marketers have to grow for an advanced digital marketing progression.
Paid search, a popular form of search engine marketing, is the practice in marketing to generate web-traffic by purchasing advertisements on search engines. Digital marketers either pay every time their advertisement is clicked on which is known as pay per click (PPC) or whenever their advertisement gets displayed.
Programmatic advertising which is a type of paid media that uses artificial intelligence (AI) to automatically buy advertising space, using data, to determine which audience the ads should target is gaining momentum and it is projected that 86% of all digital display adverts will be presented through automation by 2020. This move in the direction of AI automation offers a smoother, well-organized, and precise strategy to paid media, and at the same time dropping the costs of customer acquirement.
The birth of Siri, Alexa, Cortana, and Google assistant has given rise to the popularity of voice search intensely. With the rise in the number of users of voice-assisted searches, digital marketers who work with SEO must now contemplate optimizing their websites to identify voice searches efficiently.
As the popularity of this technology rises, its growth rate is expected to be brisk, with more than 50% of all searches estimated to be through voice by the year 2020. To take advantage of voice search, long-tail keywords and normal content replicating casual language are probably set to rank higher as this evolves.
Casual/conversational content that is genuine and personal still continues to be the key to engage customers besides SEO and voice search optimization. Nevertheless, personalization is still spearheading the quest for successful content marketing.
Almost cent percent of marketers opines that personalization is still the key to engage customers. With the advancement and accessibility of exhaustive consumer data, personalization of the content is not only the availability but the impact it creates in improving customer relationships.
Keeping in mind that most customers are appealed by the familiarities that resonate with their needs and preferences, it is important to ascertain and shape as to what will be the most appropriate and pertinent content to bring about customer satisfaction and loyalty. Content personalization through all forms is very important yet the critical part of the digital marketing strategy depends on the kind of content generated.
A progressively trending form of content growing in popularity is the video content. Many businesses are turning to use video as a powerful digital marketing tool as the popularity of live video, stories, Instagram TV, and YouTube grows. This fresh idea of creating video content is sure making waves and engaging customers like never before and so digital marketers these days are going above and beyond and creating personalized video messaging as opposed to email or phone calls. The 360-degree video content is allowing viewers to influence their perspective for a more customized and appealing experience thus aiding the marketers in utilizing virtual reality as a powerful tool to immerse viewers in the brand experience entirely.
Today, influencer marketing is word-of-mouth marketing. People look out for genuine reviews and gathering positive feedback data about a product or experience from people is still considered to hold more credibility when it is about the brand itself, people usually trust people more than brands.
This is where AI can be taught utilizing prevailing data to forecast what works most successfully to inspire an influencer to post, and then continue to extend this incentive at the precise time. This progress lets the influencer marketing process be less resource concentrated, quicker and driven more by data for enhancing a business relationship and better customer experience.
This year has been about placing the customers as the essence of the digital marketing strategy that too in a more comprehensive way than it was formerly conceivable in the digital marketing scenario. Empathetic, bespoke marketing driven by AI, big data, and advanced technology will outline the way brands connect with their customers.
Engaging a person with relaxed, casual, and visually appealing content will rule the digital market and are the core trends telling how the brands are setting themselves up for the challenges in the future. So, when it comes to business, there is not an iota of doubt that the trend of digital marketing is booming. And every business is looking to market their services and products over the internet to reach out to more people. It is forecasted that all the revenues in the world of digital marketing will get doubled by 2020.
Thus widening the scope of digital marketing even more. And according to market experts, Digital Marketing is the future of marketing and is set to remain as the most prevailing way of marketing. However, with the ever-changing subtleties of digital marketing, a digital marketer has to be dexterous, vigilant, nifty, flexible, and ready to acclimatize with the changes and trends that arise. Anticipating changes and implementing them before the change is the key and taken advantage of.
Therefore, in an industry frequently flooded with sensational talk about technology, this should present digital marketers and brands with an awareness of the functional and applicable enhancements that technology can offer to their prevailing digital plans and strategies. So if you are still in a dilemma, it is indeed the right moment to go digital and boost your business as the future looks bright beyond 2020!