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2015-Aug-27 11:21 am

What the recent Twitter changes mean for your marketing strategy

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Nispaara Blog

2015 is the year of change on Twitter. Twitter already started rolling out some of the changes we were expecting this year, offering some interesting new options for businesses to reach out to new audiences and curate content. Let’s take a look at some of these changes, what they could mean for your brand and […]

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2015-May-15 11:00 am

Is Twitter Making a Comeback? Some New Treats for Marketers

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Nispaara Blog

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin […]

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2014-Jul-5 10:30 am

Why You Should Sign Off Social Media And Enjoy ‘The Brief Time’ You Have Left

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Nispaara Blog

Alain de Botton is a beloved (and prolific) pop philosopher, with a shelf-full of books and two very popular TED talks to his name. So when the Swiss-born author tweeted to his 443,000 followers on Monday night that they should delete Twitter for the sake of their “inner conversation,” many took his words seriously — promising to delete […]

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2014-Jun-26 10:21 am

Social Media Marketing World 2014 – 5 Trends You want to Jump on NOW!

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Nispaara Blog

I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego, California. This annual event is run by Social Media Examiner, a leading voice in the social media community. Every session was jam-packed by close to 2,000 attendees who came to learn from the top names in the digital […]

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