social media marketing

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5 exercises to strengthen your social media marketing skills

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Nispaara Blog

Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience. The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only […]

Is Twitter Making a Comeback? Some New Treats for Marketers

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Nispaara Blog

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin […]

Why Brands Need to Shut Up and Listen on Social Media

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Nispaara Blog

If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us, but knowing people are actually listening is crucial. The internet has allowed brands to […]

How To Create A Social Media Marketing Plan In 6 Steps

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Nispaara Blog

So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That […]

Digital Marketing Trends & Predictions for 2014

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Nispaara Blog
I realize there’s some repetition here with some of the posts I’ve been sharing on where I believe marketers need to focus their attention this year… but this infographic sums it up and was too good not to share! The year 2014 – digital marketing has reached a whole new level and continues to do [...]

The Top 7 Online Marketing Trends Dominating 2014

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Nispaara Blog

Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]

The Biggest Trends in Online Marketing

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Nispaara Blog

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. View video click on below link The Biggest Trends in Online Marketing The biggest trends in online marketing are always changing. It’s something you always have to […]

Social Media Marketing World 2014 – 5 Trends You want to Jump on NOW!

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Nispaara Blog

I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego, California. This annual event is run by Social Media Examiner, a leading voice in the social media community. Every session was jam-packed by close to 2,000 attendees who came to learn from the top names in the digital […]

Helpful Tips And Advice For Social Media Marketing

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Nispaara Blog

Despite the common myth, social media is something that has been around for quite a while now. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. There will always be quicker and better ways to spread your company’s message through […]

Social Media Optimization is the next level in marketing

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Nispaara Blog

Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new […]