4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy

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Nispaara Blog
SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy. [...]

6 Changes Your 2015 SEO Strategy Must Focus On

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Nispaara Blog

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones — there are refreshes and […]

The Top 7 Online Marketing Trends Dominating 2014

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Nispaara Blog

Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]

The Biggest Trends in Online Marketing

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Nispaara Blog

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. View video click on below link The Biggest Trends in Online Marketing The biggest trends in online marketing are always changing. It’s something you always have to […]

The Top 7 SEO Trends Dominating 2014

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Nispaara Blog

In September 2013, I wrote a post where I predicted the top 7 online marketing trends that would dominate 2014. Now that we’re reaching the midway point of 2014, I thought it would be helpful to take a look at where we’re at, particularly in terms of SEO. Google has been busy over the past […]

Duplicate Content, What is it and How to Avoid it!

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Nispaara Blog
Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than say text in the body section of a page. The header is given more weight than the [...]

Is it really necessary to get my web pages optimized?

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Nispaara Blog

Is it really necessary to get my web pages optimized? Without that cann’t my website get indexed by the search engines? This is what a lot of business owners think and yes it is true that your web pages can get crawled by the search engines and get indexed without search engine optimization but not […]

SEO – From Search Engines point of view

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Nispaara Blog

While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps inflatable […]

Steps involved in SEO

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Nispaara Blog

Following are the steps to  get a good Google page rank and search engine ranking. Step 1: Website Revamping This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places. Step 2: Add tags Add or […]