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Mastering Short-Form Video Content

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Nispaara Blog
In the rapidly evolving digital landscape, short-form video content has emerged as a game-changer for creators, marketers, and brands alike. Platforms like Instagram Reels, and YouTube Shorts have fundamentally changed how we consume content, making quick, engaging videos a dominant force in social media. Whether you’re a content creator looking to expand your reach, a [...]

Facebook Launches ‘Signal’, a Content Insights Tool for Facebook and Instagram

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Nispaara Blog

Earlier this year, Pew Research released a report which showed that the percentage of Twitter users who follow breaking news on the platform is twice as high as those who do the same on Facebook. The finding underlined that Twitter is the place for breaking news coverage, the platform social media users turn to for updates on developing stories and issues. […]

New Facebook Study Reveals Psychological Motivation Behind Status Updates

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Nispaara Blog

A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical. The research, conducted by Brunel University in London, suggests that those who are insecure regularly post updates about their relationship […]

10 Essential Rules For Effective Facebook Marketing In 2015

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Nispaara Blog

Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market […]

Facebook Experiments Had Few Limits

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Nispaara Blog

Thousands of Facebook Inc. FB -0.24% users received an unsettling message two years ago: They were being locked out of the social network because Facebook believed they were robots or using fake names. To get back in, the users had to prove they were real. In fact, Facebook knew most of the users were legitimate. The message was a test […]

Social Media Optimization is the next level in marketing

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Nispaara Blog

Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new […]