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Facebook Launches Video Advertising

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Nispaara Blog

Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds. According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on. The media rates that marketers will pay to run a video ad on Facebook is […]

Facebook Experiments Had Few Limits

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Nispaara Blog

Thousands of Facebook Inc. FB -0.24% users received an unsettling message two years ago: They were being locked out of the social network because Facebook believed they were robots or using fake names. To get back in, the users had to prove they were real. In fact, Facebook knew most of the users were legitimate. The message was a test […]

Report: Facebook Won’t Roll Out Its Major Redesign Any Time Soon

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Nispaara Blog

Sources said that in the small rollout to a single-digit percentage of users, engagement with the new design has stalled. So much so, in fact, that the majority of users won’t receive this Facebook redesign we saw unveiled this year. Instead, sources said, it’s back to the drawing board on a better News Feed, while […]