Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new approach to Word-Of-Mouth marketing. SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service.
Before your Social Media Optimization campaign gets into full swing an organized SEO campaign should be put into place to have the highest-ranking site for the terms that you will be promoting. Once you have ranked your site for all of your pertinent keywords you will be ready to receive all of the new searches.
When you mate the two concepts above together you have what we call in the world of Social Media Optimization, “A Slam-Dunk”.
Social Media Optimization is the be-all and end-all to Word-Of-Mouth marketing. Get in front of your peers and market sector with the innocence of a newfound friend. Then deliver the ultimate marketing punch before they see it coming. They’ll never know what hit them and why they ordered it!
Social Media Optimization goes on to other levels such as engineering videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more “mute” button fears. Your viewers are now of the engaged type. This is crucial for marketing budgets because we can measure user engagement.
This is a no-brainer. Gone are the days when you needed to estimate how many people saw the commercial. Gone are the days of pre-roll video on websites when again you had to estimate if they turned away while your ad ran. This is a completely different approach. Let us figure out the direction for your new program material based on actual data so that you can leverage a “new to you” but “previously existing” audience, which is ripe for the picking.
Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
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