SEO – Massive Changes Expected in 2013 – Part I
We all know that SEO experienced some major changes in 2012. In fact it can be easily said that SEO shuddered the industry last year, due to two influential algorithm updates. Well, before I start discussing about the changes occurred earlier and the expected changes, I would like to mention a very positive fact about SEO. Despite so many changes, SEO will always stay trustworthy.
Thanks to all the changes occurred last year, SEO is no longer everyone’s cup of tea. Earlier, it was quite easy to improve the website’s ranking however; now, everyone will have to work really hard if they want to attain good rankings in search engines. Our predictions won’t be 100% accurate as the picture appears to be vague, still. Google is expected to make a lot of changes and we are hearing different opinions about the changes expected. Some people are still relying on the old SEO methods for attaining a better ranking whereas some people are all set to explore various marketing and social media options.
Well, today we will be making a few predictions as to what should be expected from SEO industry in 2013.
Author Rank
A lot depends on how Google will handle Author Rank and it is also expected that whatever way it is, it will shake the marketing world for once. If you are a blogger, your ranking will depend a lot on the reputation you already have. Depending on your niche authority and domain expertise, Google will be assigning you with an Author Rank. Now, this rank will play a huge role in your blog’s ranking. In order to be precise, if you, as an author drives a good reputation, your blog and its content will also get a good ranking. Apart from this, whatever you publish, it will be automatically linked with your Google+ profile. The whole point here is that a lot will be depending on your reputation as a blogger.
Mobile Growth and Responsive Designing
We have seen a phenomenal growth in mobile usage. According to some researches, one-third of all search traffic is received from mobile devices so it is very important for your website to be mobile compatible. If your website does not support mobile browsers, your ranking will be affected automatically and your website/blog won’t appear in search engines, if searched from mobile devices. In 2013, SEO will be giving a lot of importance to mobile devices and of course tablets.
Equivalency Score Algorithm
ESA – commonly known as Equivalency Score Algorithm is expected to be one of the major updates in this year. As a webmaster or blogger, you must be aware of how Google Adword’s Quality Score works. ESA will be working exactly the same way. Based on various factors, every keyword will be assigned with points. The eminent score of the keywords will be used alongside the bid amount of the advertiser and this will help in ranking the advertisements accordingly. If this procedure is implemented, this will definitely have a great impact on online businesses. This is bound to bring some equality as it will cut down the ranking control. It will also have another effect i.e., due to ESA, the same result will be displayed again and again for the query entered however, the order will be different.
Check out more details in the up coming post.
Courtesy : http://smashinghub.com/seo-massive-changes-expected-in-2013.htm?utm_campaign=UpCloo&utm_medium=inline-light&utm_source=en-ku35PWkvt-smashinghub.com