How to Integrate Email Marketing With Your Social Media Efforts

“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said.

But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity.
Are you confused as to what I am talking about?

The ‘new kid’ is social media. And the dead entity is email.

If you don’t already know, email is still the most effective tactic for marketers. It’s far from being outdated.

That doesn’t mean you can completely write off social media. It also deserves your attention, because it’s all grown up now.
As per Shareaholic, Facebook is the number one referral traffic source for websites. New media websites like BuzzFeed derive a majority of their traffic from social media.

Rather than turning this into an email vs social media marketing debate, I want to help you to integrate them.

The two channels are just different ways of reaching your customers. Right?

You should aim at combining your efforts for both of these channels to improve your business results.

Still held up on using either one of these two channels?

Let me share a case study.

Sony Vaio launched their new VAIO summer line-up and included “Pin It” buttons in their emails. This is a simple example of how social media can be combined with email marketing efforts.

So did these buttons improve their results?

They got 3,000 additional clicks and beat their “revenue by email” goal by 172%.

Do you think that you would see such an incredible CTR for your normal emails? Are you wondering how both of these channels complement each other?

4 methods of integrating social media with your email marketing

Would you like to extend the reach of your emails and grow your email list at a quicker pace?

Well, who doesn’t? Email still converts much better than social media.

But what about the younger generation that might only be hanging out on social media? You want to interact with them as well, right?

Let’s look at how you can use these two massive marketing channels in tandem to grow your business and build your brand authority.

Courtesy: http://neilpatel.com/2016/02/02/how-to-integrate-email-marketing-with-your-social-media-efforts/