Have you ever wanted to compare last week’s AdWords performance with this week’s performance?
This was possible previously by way of the account snapshot page, however that was for the entire account. Looking at just one ad group or campaign was more difficult.
Google have now made slight modifications to the Graph options to provide a way to compare date ranges.
In order to see this new feature, click on the graph icon above the graph within your AdWords account in order to toggle open the graph options.
You then need to choose a primary metric, for example clicks.
Then you need to choose what to compare that to.
You can either choose another metric such as conversions, or you can compare a date range. If you choose date range, it will compare the primary metric for the current date range with the previous date range inflatable bouncer.
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