Imagine this: You are at a movie theatre and you step out at the interval to buy some popcorn and cool drink combo. You have a choice of small, medium and large sizes. The small size costs ₹149 and large costs ₹299. It’s a tough decision, the small may not last the whole second half, […]
Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. HubSpot defines inbound marketing as the process of attracting, converting, closing and delighting customers. Inbound Marketing vs Outbound Marketing As […]
A generation ago, a consumer would visit a Shopping complex to fulfill all of one’s shopping needs and undoubtedly pay in cash. A lot has changed since then. The arrival of personal computers in homes and the launch of companies, such as Amazon, Alibaba Group, and eBay, in the 1990s, acquainted consumers with the new […]
Falling smartphone prices, cheaper data plans and an increase in local-language and mobile-first content have powered a phenomenal explosion in the number of internet users in India. In the last four years alone, India’s internet population has almost doubled to 430M, all revved to consume online video. Now, with these massive mobile numbers, marketers haven’t […]
Depending on where you live, you might notice a curious trend, Many brick & Mortar heavyweights have disappeared from the retail landscape and more and more online stores are getting in the foot traffic game, using their technology and data savvy to wrest the advantage from their slow-to-adapt counterparts. This trend should serve as a […]
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]
With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy […]
Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google. Google added a new structured markup page for providing local business data to Google. The document says that Google is currently piloting this schema and hopes to release […]