Before & After: 6 Lessons From Mary Meeker’s Presentation Makeover
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Author: manjunath
Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information. may depend upon how well you prepare collateral items, ranging from company and product fact […]
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]
This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. View video click on below link The Biggest Trends in Online Marketing The biggest trends in online marketing are always changing. It’s something you always have to […]
Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. But getting people to sit through your videos can be challenging, considering 33% of viewers say “no thank you” and move on after watching just 30 seconds. 44% lose […]
In September 2013, I wrote a post where I predicted the top 7 online marketing trends that would dominate 2014. Now that we’re reaching the midway point of 2014, I thought it would be helpful to take a look at where we’re at, particularly in terms of SEO. Google has been busy over the past […]
Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses? Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014? Visual assets are on the rise – most marketers plan on using more infographics and memes in their […]
If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, […]
Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) […]
If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you […]
If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Some may appreciate the value of the data, […]
YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]
It’s that time of year. I’m hopped up on eggnog and ready to go! Last year’s“10 Marketing Trends for 2013 You Haven’t Heard” was a popular one. Let’s do it again. Hoping three or four of these are ones you won’t have thought about or fully appreciated. 1. Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages […]
Alain de Botton is a beloved (and prolific) pop philosopher, with a shelf-full of books and two very popular TED talks to his name. So when the Swiss-born author tweeted to his 443,000 followers on Monday night that they should delete Twitter for the sake of their “inner conversation,” many took his words seriously — promising to delete […]
Thousands of Facebook Inc. FB -0.24% users received an unsettling message two years ago: They were being locked out of the social network because Facebook believed they were robots or using fake names. To get back in, the users had to prove they were real. In fact, Facebook knew most of the users were legitimate. The message was a test […]
The implementation of the European Union’s so-called “right to be forgotten” policy is already having a worrying impact on the media, with at least two outlets revealing on Wednesday that links to articles of theirs have been scrubbed from Google. A European court ruled in May that Google must remove links to articles from its search engine […]
At this year’s Super Bowl, fans instantly knew where to go to buy that hot dog or grab a t-shirt, thanks to the NFL’s massive location-based marketing campaign. The league installed wireless transmitters throughout the stadium and Times Square that interacted with fans’ smartphones, so they could find all of the information they needed with […]
Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]
Every profit making business organisation needs to adopt the right marketing means and methods to create awareness about its products and services and to influence its target audience to choose its brand. Without the use of effective marketing media a business can not grow. To help grow your business, you must make use of marketing […]
I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego, California. This annual event is run by Social Media Examiner, a leading voice in the social media community. Every session was jam-packed by close to 2,000 attendees who came to learn from the top names in the digital […]
Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on. As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding […]
The previous couple of weeks are wonderful. Google has created some massive changes and that they area unit all a part of a extended term strategy that has several elements. In short, Google is doing a superb job of pushing individuals faraway from military science SEO behavior and toward a a lot of strategic approach. […]
Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year. These two complement and compete with each other’s style and […]
Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. […]
The sheer size of Facebook means that it cannot be ignored by marketers. Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document, contains information […]
The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. […]
So you’ve uploaded a SlideShare. Now what? If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating campaigns around your presentations. After all […]
Sources said that in the small rollout to a single-digit percentage of users, engagement with the new design has stalled. So much so, in fact, that the majority of users won’t receive this Facebook redesign we saw unveiled this year. Instead, sources said, it’s back to the drawing board on a better News Feed, while […]
Twitter users can now share and receive images in direct messages. Twitter unveiled the new feature in an update to versions of its iOS and Android apps on Tuesday. Users who update the app can send and receive images through DM on both mobile and web versions of the service. SEE ALSO: 25 Twitter Accounts […]
Facebook recently introduced its revamped version of Page Insights with improved publishing tools, metrics and engagement statistics for all pages. The updates were designed to give admins more data regarding page visitors and to assist them in creating improved content. Facebook allowed some users to beta test this new version in June, but it is […]
