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2016-Jan-16 10:25 am

The Top 7 SEO Trends That Will Dominate 2016

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Nispaara Blog

2015 has been an exciting year for the SEO industry. We saw the long-awaited Mobilegeddon update, which penalized sites lagging behind in the mobile compliance area, a sizable overhaul to local rankings with the new local three-pack, a new quality algorithm for content, and a dozen or so other minor updates from Google. In addition, […]

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2016-Jan-13 11:10 am

Top Web Design Trends for 2016

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Nispaara Blog

Web design is a fast-paced industry and being able to predict top trends ahead of time will give your designs the extra edge that sets them apart. We’ve taken the time to gather up our predictions for the top web design trends of 2016 so let’s dive right in. What Drives Change in Web Design? […]

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2016-Jan-9 3:39 pm

Facebook Has Two New Tools To Help You Improve Local Marketing

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Nispaara Blog

Facebook is on a mission to stay the dominant social network for business owners. If you don’t believe me, let’s look at the facts shared by Mark Zuckerberg; – 45+ million small and medium businesses using pages – 1.55 billion people on Facebook each month – 1+ billion people on Facebook each day – 925+ […]

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2016-Jan-8 12:15 pm

Google Announces 4 New Types Of Ads For Marketers Including Email List Targeting

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Nispaara Blog

For years, marketers have relied heavily on Google to reach and advertise to individuals online, especially across Google Search, Gmail, and YouTube. Today, with so much content and messaging flying around the Internet, our mobile devices, and even in our physical world, decisions are made incredibly fast. We’re in an era of impulse purchases, relevant […]

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2016-Jan-7 10:09 am

How To Use Social Media With Your Corporate Social Responsibility Efforts

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Nispaara Blog

Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these well-intended initiatives. As a business, it’s time that you consider the […]

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2016-Jan-4 10:14 am

The LinkedIn Guide To Starting Your Freelance Writing Career

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Nispaara Blog

In order to improve your writing career, you should remember one of your strongest assets and opportunities is your online brand as a freelancer, especially on your LinkedIn profile, which now allows you to write and feature your original work. The overall look and feel of your LinkedIn can either help you to attract new […]

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2015-Dec-31 11:42 am

Facebook Launches ‘Signal’, a Content Insights Tool for Facebook and Instagram

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Nispaara Blog

Earlier this year, Pew Research released a report which showed that the percentage of Twitter users who follow breaking news on the platform is twice as high as those who do the same on Facebook. The finding underlined that Twitter is the place for breaking news coverage, the platform social media users turn to for updates on developing stories and issues. […]

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2015-Aug-27 11:21 am

What the recent Twitter changes mean for your marketing strategy

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Nispaara Blog

2015 is the year of change on Twitter. Twitter already started rolling out some of the changes we were expecting this year, offering some interesting new options for businesses to reach out to new audiences and curate content. Let’s take a look at some of these changes, what they could mean for your brand and […]

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2015-Jul-8 11:44 am

5 Steps To Creating A Viral Quiz For Your Brand

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Nispaara Blog

From “Which Career Should You Actually Have?” to “Which Disney Movie Should You Watch Tonight?” quizzes, it’s a format that makes up some of the most shared content on social media. If you think a quiz or poll-type piece of content won’t resonate with your brand, you shouldn’t feel that way. When you create a […]

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2015-May-30 1:35 pm

The Year of Mobile Marketing: Enterprise Ecommerce Trends, Tips and Need-to-Know Information for 2015 Success

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Nispaara Blog

For ecommerce businesses looking to amp up their digital presence and beat out their competition, knowing the trends sooner is always better. In fact, it’s how you make sure your company is the one leading the industry, not following the breadcrumbs of those who analyzed the data and got a head start. You already know […]

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2015-May-22 11:47 am

New Facebook Study Reveals Psychological Motivation Behind Status Updates

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Nispaara Blog

A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical. The research, conducted by Brunel University in London, suggests that those who are insecure regularly post updates about their relationship […]

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2015-May-15 11:00 am

Is Twitter Making a Comeback? Some New Treats for Marketers

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Nispaara Blog

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin […]

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2015-May-8 11:22 am

Why Brands Need to Shut Up and Listen on Social Media

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Nispaara Blog

If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us, but knowing people are actually listening is crucial. The internet has allowed brands to […]

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2015-May-2 10:48 am

Critical Email Marketing DOs and DON’Ts for Professional Services

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Nispaara Blog

Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of dos and don’ts will help […]

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2015-Apr-24 10:41 am

How Social Media Can Help Your Business in 2015 [INFOGRAPHIC]

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Nispaara Blog
With the maturity of social media in business over the last few years, many B2B organizations are realizing the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates social media into [...]
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2015-Apr-17 1:03 pm

Blog Writing

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Nispaara Blog
We know it’s tempting to jump right into blogging. After all, the basic concept is pretty straightforward, right? Simply write a blog post and publish it on your website. Step 1. What’s your strategy? But to actually get any return on the time you spend blogging, you need some sort of strategy, even a basic [...]
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2015-Apr-8 11:00 am

5 Major Ways To Protect Your Online Reputation Using SEO And Social Media

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Nispaara Blog

In this growing internet world having a great reputation online is a must! Have you ever tried searching yourself on Google? Well, though it may sound a little unobvious, it is the best way to know how well you look on search engines. Have you ever given a thought on what is mostly displayed when […]

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2015-Apr-1 11:34 am

10 Essential Rules For Effective Facebook Marketing In 2015

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Nispaara Blog

Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market […]

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2015-Mar-25 12:20 pm

Should you write blog posts or email newsletters?

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Nispaara Blog

Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business? Benefits of writing a newsletter? The #1 reason to write a newsletter is to strengthen your relationship with an existing audience. Each time […]

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2015-Mar-18 4:39 pm

9 Tips for Writing Great Business Website Content

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Nispaara Blog

You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. […]

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2015-Mar-10 11:42 am

10 Ways to Use Pinterest for your Ecommerce Business

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Nispaara Blog

Social networking sites have become more visual. This is especially the case with Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on […]

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2015-Mar-3 11:22 am

Infographic: Business use of social media in 2015

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Nispaara Blog

It’s no wonder that businesses are confused about which social media sites to use ­– they are growing and proliferating all the time. Real Business Rescue has pulled together all the latest statistics about social media use in this excellent infographic, providing an enlightening look at how brands are operating in the social sphere in […]

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2015-Feb-23 10:27 am

How To Create A Social Media Marketing Plan In 6 Steps

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Nispaara Blog

So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That […]

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2015-Feb-16 3:27 pm

Facebook Can Now Track Online Searches Out of App

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Nispaara Blog

Facebook has updated its privacy policy to say that it can now track your every move, even when you’re logged out of the app. Facebook’s latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, […]

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2015-Feb-10 3:23 pm

4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy

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Nispaara Blog
SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy. [...]
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2015-Feb-3 11:14 am

4 Reasons You Need PPC Call Tracking

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Nispaara Blog

In an increasingly connected digital landscape, it’s all too easy to forget that a considerable amount of business is still done on the phone. Inbound phone calls are often the most valuable to sales. These calls indicate that a potential customer is further along the buying process, and the sales cycle tends to be much […]

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2015-Jan-31 3:00 pm

This Post Will Help You Design Great Presentations

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Nispaara Blog
There was a time when only select people with special skills could create high-quality visuals, while the rest of us created a five-year old's doodles on the fridge. Today, however, there are a number of tools at our disposal, from Prezi to Canva to Pixlr, that make it easy to express your ideas visually. If [...]
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2015-Jan-19 12:30 pm

FIVE WAYS TO GIVE YOUR PRESENTATION A VISUAL MAKEOVER

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Nispaara Blog

We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]

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2015-Jan-12 1:12 pm

3 Ways To Use Your Data Today For Successful Marketing In 2015

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Nispaara Blog

Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1st, 2015. BUILD THE ULTIMATE […]

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2015-Jan-6 12:59 pm

6 Changes Your 2015 SEO Strategy Must Focus On

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Nispaara Blog

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones — there are refreshes and […]

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2014-Dec-30 12:51 pm

3 Reasons Why Your Content Marketing May Have Failed In 2014

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Nispaara Blog

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ […]

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2014-Dec-23 11:51 am

Content Marketing vs. Traditional Advertising [Infographic]

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Nispaara Blog
We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are [...]
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2014-Dec-15 6:14 pm

7 essential LinkedIn stats: When to post, what to post and how to improve

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Nispaara Blog

A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network. We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral […]

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2014-Dec-11 6:28 pm

Google Trends- Monitor YouTube search data

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Nispaara Blog

Google Trends now allows users to monitor the queries typed to access the contents YouTube.com. Google has announced that YouTube search data are now available on Trends. You can analyze the evolution of specific keywords typed on the video streaming platform, according to three criteria: location (country), dates and category (thematic). These data allows you […]

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2014-Dec-2 4:50 pm

Digital Marketing Trends & Predictions for 2014

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Nispaara Blog
I realize there’s some repetition here with some of the posts I’ve been sharing on where I believe marketers need to focus their attention this year… but this infographic sums it up and was too good not to share! The year 2014 – digital marketing has reached a whole new level and continues to do [...]
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2014-Nov-25 5:36 pm

Facebook Launches Video Advertising

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Nispaara Blog

Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds. According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on. The media rates that marketers will pay to run a video ad on Facebook is […]

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2014-Nov-20 3:43 pm

8 Tips For Creating a Great Case Study

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Nispaara Blog

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in […]

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2014-Nov-15 4:52 pm

How to Increase Traffic, Leads and Sales with Your Blog

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Nispaara Blog

Free Webinar on Tuesday, November 18: How to Increase Traffic, Leads and Sales with Your Blog Are you aware that blogging massively increases your website’s potential to drive traffic and generate sales? Join our very own Doug Karr and world-leading blogging expert Ian Cleary on November 18 at 11 a.m. PST / 2 p.m. EST […]

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2014-Nov-13 11:56 am

Marketing Collateral: Is Your Sales Force Going Rogue?

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Nispaara Blog
Are your sales people using the marketing collateral you create for them – or creating their own? According to the American Marketing Association, sales people spend about 30 hours a month creating their own materials. That means they’re losing almost a full week of actual sales time each month. And it gets worse: 90% of [...]
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2014-Nov-7 4:31 pm

Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics

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Nispaara Blog

In a recent Gigaom survey, 52 percent of responders stated that, “It’s difficult to prove ROI for social media marketing.” ROI, specifically social ROI, has been a point of contention ever since the term “social media” started surfacing in the marketing circles, dating as far back as 2007-2008. Why, after almost a decade, doesn’t social […]

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