7 Website Blunders your Business is Making
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Author: Nispaara
Your business’s website is one of it’s most important tools – a ‘round-the-clock advocate for your products or services, a machine for lead generations, basically a virtual storefront. In many cases, your website is the first impression made to prospective customers. So it needs to be great. 88 percent of visitors are not likely to […]
The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom […]
Imagine this: You are at a movie theatre and you step out at the interval to buy some popcorn and cool drink combo. You have a choice of small, medium and large sizes. The small size costs ₹149 and large costs ₹299. It’s a tough decision, the small may not last the whole second half, […]
A website’s main purpose should be to bring you prospective leads rather than just creating an online presence for your business. Survival of small-scale businesses is highly competitive in this day and age and especially if it’s a brick-and-mortar business. You have to stay relevant and stand toe to toe with most of your competitors. […]
Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. HubSpot defines inbound marketing as the process of attracting, converting, closing and delighting customers. Inbound Marketing vs Outbound Marketing As […]
The great thing about the future is that no-one can know exactly what’s going to happen, but you can have fun throwing out wild predictions, which most people will have forgotten about by the time we actually get there. That’s why you get so many sweeping, ambitious, and often contradictory forecasts doing the rounds – […]
A generation ago, a consumer would visit a Shopping complex to fulfill all of one’s shopping needs and undoubtedly pay in cash. A lot has changed since then. The arrival of personal computers in homes and the launch of companies, such as Amazon, Alibaba Group, and eBay, in the 1990s, acquainted consumers with the new […]
A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White papers are sales and marketing documents, used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology The definition […]
Falling smartphone prices, cheaper data plans and an increase in local-language and mobile-first content have powered a phenomenal explosion in the number of internet users in India. In the last four years alone, India’s internet population has almost doubled to 430M, all revved to consume online video. Now, with these massive mobile numbers, marketers haven’t […]
The internet has completely changed how customers buy products from companies. With the amount of content available globally, people aren’t settling for what’s available. With just a few minutes more of researching, someone can find another website and another company to do business with. With the use of mobile devices like smartphones and tablets increasing […]
Depending on where you live, you might notice a curious trend, Many brick & Mortar heavyweights have disappeared from the retail landscape and more and more online stores are getting in the foot traffic game, using their technology and data savvy to wrest the advantage from their slow-to-adapt counterparts. This trend should serve as a […]
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]
With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy […]
Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]
Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]
What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]
It’s been a huge year for social media, but what can we expect in 2015? Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations. Social […]
We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]
Yahoo just made a minor enhancement to its search results by making it easier to find local businesses. This is done by adding the Yahoo local business shortcut everytime it displays search results for business-related query even if the query does not contain the location. Additionally, search results can now be refined further by neighborhood […]
When financial times are tough often one of the first items a business attempts to skim off the top line are their marketing investments. Oftentimes this is the best opportunity to market your company, either through SEO or a more complete integrated marketing campaign. The reasoning is fairly simple. Companies are able to receive quite […]
Following are the steps to get a good Google page rank and search engine ranking. Step 1: Website Revamping This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places. Step 2: Add tags Add or […]
For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc. Through an innovative methodology developed by the two companies, advertisers will get an inside look […]
Location : Online Description : Fast-track Your Google AdWords Advertising Profits By attending the AdWords Advantage Online Summit you will learn How to Save Time, Earn Money and Increase Sales Using Google AdWords The AdWords Advantage Online Summit will help you with these : Fix common Pay Per Click mistakes that cost you BIG bucks […]
Defining your business goals is one of the most important things you can do at the start of any SEO project. Once you’ve defined your business goals, you can then think about the things that should be done to meet those goals, and the nature of the SEO team required to meet them. Let’s determine […]
The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your […]
Intranet and portal specialist Jane McConnell of NetStrategy highlights the latest trends identified in her Global Intranet Trends Report for 2009 (226 participating organizations around the world; from under 5,000 to over 100,000 employees in Europe, North America and Asia-Pacific). Important ingredients for a successful intranet: Leadership Teamwork Empowering employees Optimizing activities & processes Focusing […]