Anatomy of an Ecommerce Product Page – Part 2

Level 2

[Different Images, Tools to Zoom in/out, Videos, Manufacturer name, Product options, Gift Wrapping facility enablement]

Different Images: In this level of ecommerce, we suggest to give user a user experience in which they can visualize the things. Say a 360 degree view of the product, top/down view, color change options.

Zoom in/out – Helps buyers make a decision by looking for perfection of work and can compare when they have the physical product in hand.

Videos: Add videos. Create a Youtube channel if possible for your product.

Manufacture Name: If you are a multi-vendor ecommerce site, we need to show manufacturer name so that users have the trust.

Product Options: For a given product, see if you have offers in different sizes and any customization possible. For example, things like t-shirts or shoes, which may come in various colors, styles and sizes, can benefit from having the ability to modify their options and attributes. The main benefit of displaying products in such a way is to reduce the number of overall product pages in your website, thus making searching through long lists of products much simpler. For example, if you were selling a model of say – shoes with 20 different colors, then instead of 20 independent product pages, you can cut it down to just one. Options can be Color, Sizes, Dimensions etc.

Gift wrapping facility: This facilitates buyers to help the people they love to gift an item. We can also look to collect a message which can be shipped along with the item. Make sure that the content of the gift message is reviewed and can be beautified if needed. Color of the paper to be used to print the message also matters.