“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity. Are you confused as to what I am talking about? The ‘new kid’ is social media. And the dead […]
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of dos and don’ts will help […]
Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business? Benefits of writing a newsletter? The #1 reason to write a newsletter is to strengthen your relationship with an existing audience. Each time […]