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2024-May-31 4:53 pm

Mastering Short-Form Video Content

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Nispaara Blog
In the rapidly evolving digital landscape, short-form video content has emerged as a game-changer for creators, marketers, and brands alike. Platforms like Instagram Reels, and YouTube Shorts have fundamentally changed how we consume content, making quick, engaging videos a dominant force in social media. Whether you’re a content creator looking to expand your reach, a [...]
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2024-Apr-27 12:10 pm

The Beginner’s Guide to Search Engine Optimization (SEO)

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Nispaara Blog
In today's digital world, having a strong online presence is essential for businesses and individuals alike. One of the most effective ways to improve your visibility and reach your target audience is through Search Engine Optimization (SEO). Whether you're new to the concept or looking to refine your existing knowledge, this beginner's guide will provide [...]
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2024-Apr-26 12:17 pm

Influencers Transform Products and Brands Using Social Media

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Nispaara Blog
In today's digital age, the impact of influencers cannot be overstated. These individuals have the power to sway consumer opinions, drive sales, and elevate the visibility of brands and products. Influencers have become an integral part of marketing strategies, and for good reason. Let's delve into how influencers add tremendous value to products and the [...]
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2019-Nov-12 9:50 am

7 B2B Marketing Trends to watch out for in 2020

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Nispaara Blog
Who would have thought that B2B marketing would change so radically! The changes have been so drastic that it has influenced even the actions of B2B buyers and this can be attributed to the technological advancement over the last few years. Adding to that, now most of the decision-makers of a company or the buyers [...]
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2014-Dec-30 12:51 pm

3 Reasons Why Your Content Marketing May Have Failed In 2014

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Nispaara Blog

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ […]

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2014-Dec-23 11:51 am

Content Marketing vs. Traditional Advertising [Infographic]

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Nispaara Blog
We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are [...]
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2014-Oct-15 2:33 pm

The Top 7 Online Marketing Trends Dominating 2014

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Nispaara Blog

Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]

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2014-Jan-16 4:46 pm

10 Amazing Content & Digital Marketing Facts

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Nispaara Blog

22 Million pieces of content are shared everyday 62% of companies outsource their Content Marketing 79% of Marketers use article publication as a tactic 63% of marketers use Newsletter as a tactic 52% of marketers use video as a tactic Interactive Football kids 87% of marketers use social media to distribute content The ROI of […]

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