5 types of marketing collaterals that every business needs

Every business, big or small, needs to advertise its products and services to prospective customers and encourage them to buy their products or services. Marketing collaterals, both online and offline, serve this purpose and can also communicate your brand identity consistently to your clients, business associates and the market. The following 5 types of marketing collaterals are a must need for your business in today’s world.

1. Website/Blog:

Your business needs a website and a blog. Irrespective of the product or service you are selling, your website reaches out to a large group of not just local but also global consumers, numbering more than 2 billion. You are website works 24/7 and across time zones, so it advertises your products and services even when you are sleeping and if you have an e-commerce feature installed, it makes money on autopilot. Your blog highlights the features and benefits of your product or service and gives reasons for your consumers to consider your product. It can also explain how to solve the problems of potential consumers, enhancing their faith in your product or service.

2. Company Brochure:

This is a must when you meet new clients and prospects in person. Physical collaterals have great value on account of their tangibility and can make a lasting impact if they are done brilliantly and are visually appealing. They can be used to introduce the company and its products/services, the biography of its founders and also the mission and vision statements of your company.

3. WhitePapers:

A whitepaper is a comprehensive document on a specific topic which is dealt in detail for a specific online readership. They are written by experts and explain the value of your product or service in solving problems your readers face. They also address pain points throughout the buying cycle. And they accomplish this indirectly, without sounding salesy or pushing your products in your prospect’s face. The topics covered in whitepapers are supported by intensive research, detailed data, statistics and plenty of charts and illustrations. Whitepapers were responsible for most of the buying decisions in the last 12 months. They enjoy greater credibility and trust amongst consumers looking for information prior to buying your products.

4. Business Card:

Business cards are considered old-fashioned, but they still are used by everybody. They allow you to introduce yourself, exchange information and make business proposals in a quick and easy way. If well done, they differentiate your company and its products from the competition. They are inexpensive, tangible and enjoy permanency that is difficult to achieve with many digital tools.

5. Company Product/Service Fact Sheet:

This is the guide to your product and it should explain your product or service in a way that inspires a buying decision. It should neatly designed and should list all your products and services in a clear fashion, along with prices. A well designed fact sheet answers the questions the prospect has about your products and inspires a buying decision.