4 key factors for a Content Marketing Strategy to be successful
For businesses to heighten their business outcomes Content Marketing extents incredible prospects. Through constructive and appropriate content delivery to users, one can perk up their own online repute, create a community, and raise promoters of one’s brand.
There are statistics that corroborate the efficiency of Content Marketing and the power of it being used as an approach to grow a brand’s online visibility. These statistics have been proven true many times by the successful marketing campaigns that have powerful contents. These statistics are proven to provide-
- 97% more backlinks
- 55% more traffic
- 430+% more indexed pages on search engines
- 62% fewer expenses than conventional marketing
- 5 times more leads
- 12+ times more inclined to produce ROI
Although, it is not just generating and dispensing content when it comes to content marketing, instead it is a complete tactical method that lets one fascinate, charm and engross an evidently distinct audience that eventually produces rewarding actions by the customer.
It is therefore very important to find the answers to the brand’s question before embarking into creating the content and also line-up in-depth information that will be required to develop a grand Content Marketing strategy for your business.
There are four key factors that help in formulating an effective Content Marketing Strategy. For a content marketing strategy to be effective, these four key factors are necessary for it to be fruitful- positioning of the brand, value proposition of owned media, genuine case of the business, and strategic planning. It can also be called as the life cycle of Content marketing:
F1 Brand Positioning–F2 Value Proposition–F3 Genuine Business Case–F4 Strategic Planning
Now, let us discuss the essentiality of these four main factors in Content Marketing and in what way one can begin to carry out the necessary steps in achieving one’s goal.
Factor 1. Brand Positioning
In order to deliver a reliable experience for one’s audience and to create an accurate image of the brand from all the channels of one’s content marketing, it is important to have a completely well-defined brand and product positioning.
Before embarking into the content creation there are certain questions that need to be answered which will help in starting to devise about the market position of the brand in the market. It is essential to-
- Find out the existing and potential customers
- Know what type of experience are they want
- Find competitive landscape
- Find out how one’s top competitors market their brands
- Identify the unique value of the brand
- Find the relevance of one’s product in solving the problems of customers
- Identify the positives of one’s brand and what makes it a better choice over the competitors
- Clearly identify how to feature the personality of one’s brand
- Find out what is trending in the market
- Identify the relevance of the market trend with one’s brand
Factor 2. Value Proposition of owned media
It is very essential to clearly define one’s value proposition of owned media in order to set up one’s brand as a trustworthy content originator. It is very important- to identify the unique value that one offers to one’s audience with one’s content, to know how different and unique one is from the other content creators, to find the reason why readers should pick one’s content channels to follow.
It will be very beneficial if one begins to examine and do some research on one’s audience mainly to ascertain the sort of facts they look for and their preferred resources. After the examination and research, perform an analysis of the content plans or strategies of one’s competitors and discover one’s writing position.
A simple yet huge mistake that many brands make is that they focus more on the market rivals and literally ignore or do not pay much attention to the other content authors. After deciding to develop owned media, considering all the editors in one’s domain of proficiency as probable contenders for one’s brand in the market is a wise decision.
Therefore, ensure that generic media are also included in the examination and research of one’s competition; the generic media like magazines online, similar business blogs or persuaders’ video channels can be a good source to draw inspiration from for the content creation. It is always better to have knowledge about one’s competition and create content that is a step or two ahead of them.
Factor 3. Genuine Business Case
It is imperative to ascertain business objectives that one’s company desires to accomplish and solve in what way Content Marketing will help in taking one’s business nearer to the objectives.
Finding out the number of resources required to devote to one’s content strategy and the results desired from this strategy will prove to be very vital in taking the business ahead.
Creating a well written genuine business case will help one to comprehend the advantages, expenses, and threats of applying a Content Marketing strategy in one’s company and to persuade and influence the deciders or the main stakeholders of its worth for the business. Genuine business case is a fundamental aspect that influences content creation for content marketing.
Factor 4. Strategic Planning
The strategic planning process culminates in bringing out a good strategic plan, a document that enunciates both the decisions taken about the business’s objectives and the means in which the business will accomplish those objectives. Therefore, a strategic plan must concentrate on one’s objectives and the ways as to how one will accomplish the objectives. It will aid you to deliberate through every phase of one’s content strategy.
A strategic plan should help one to decide the target audience who you want to grasp with one’s Content Marketing determinations, in what way one will convey that content to them and lastly, in what way one will accomplish and quantify one’s targeted outcomes.
Strategic planning provides a sense of direction and positions them around a common mission to be accomplished. It builds standards and accountability among the people involved and thus is vital to have a compact strategic plan for a business to move ahead.