YYear: November 2, 2018

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2018-Nov-2 4:59 pm

The ideal virtual storefront: Tips to make your website stand out

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Your business’s website is one of it’s most important tools – a ‘round-the-clock advocate for your products or services, a machine for lead generations, basically a virtual storefront. In many cases, your website is the first impression made to prospective customers. So it needs to be great. 88 percent of visitors are not likely to […]

2018-Oct-25 11:55 am

Why creating a website alone is not enough and why maintaining it is a Necessity

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The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom […]

2018-Oct-3 5:44 pm

Why our brains buys what it doesn’t want

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Imagine this: You are at a movie theatre and you step out at the interval to buy some popcorn and cool drink combo. You have a choice of small, medium and large sizes. The small size costs ₹149 and large costs ₹299. It’s a tough decision, the small may not last the whole second half, […]

2018-Sep-25 10:46 am

Creating a website that helps you increase your sales

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A website’s main purpose should be to bring you prospective leads rather than just creating an online presence for your business. Survival of small-scale businesses is highly competitive in this day and age and especially if it’s a brick-and-mortar business. You have to stay relevant and stand toe to toe with most of your competitors. […]

2018-Sep-11 4:39 pm

Inbound Marketing- A Cost effective strategy

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Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. HubSpot defines inbound marketing as the process of attracting, converting, closing and delighting customers. Inbound Marketing vs Outbound Marketing As […]

2018-Aug-28 4:47 pm

The Future that is…. Voice search

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The great thing about the future is that no-one can know exactly what’s going to happen, but you can have fun throwing out wild predictions, which most people will have forgotten about by the time we actually get there. That’s why you get so many sweeping, ambitious, and often contradictory forecasts doing the rounds – […]

2018-Aug-16 12:46 pm

The trends that are changing the paradigm of making payments

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A generation ago, a consumer would visit a Shopping complex to fulfill all of one’s shopping needs and undoubtedly pay in cash. A lot has changed since then. The arrival of personal computers in homes and the launch of companies, such as Amazon, Alibaba Group, and eBay, in the 1990s, acquainted consumers with the new […]

2018-Aug-7 6:04 pm

What is a Whitepaper and how can it help you?

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A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White papers are sales and marketing documents, used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology The definition […]

2018-Jul-31 4:05 pm

5 of the Best Website Design Trends for 2018

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Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser. [...]

2018-Jul-17 5:37 pm

Think big, Act small: Mobile video advertising using Google’s Trueview

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Falling smartphone prices, cheaper data plans and an increase in local-language and mobile-first content have powered a phenomenal explosion in the number of internet users in India. In the last four years alone, India’s internet population has almost doubled to 430M, all revved to consume online video. Now, with these massive mobile numbers, marketers haven’t […]

2018-Jul-13 10:26 am

5 best practices to improve your E-commerce Website

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All websites are unique in their own way. We’ve seen trends in e-commerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every e-commerce site should have to stay relevant and competitive. Here are five best [...]

2018-Jul-7 3:12 pm

Going Mobile First

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The internet has completely changed how customers buy products from companies. With the amount of content available globally, people aren’t settling for what’s available. With just a few minutes more of researching, someone can find another website and another company to do business with. With the use of mobile devices like smartphones and tablets increasing […]

2018-Jul-5 11:54 am

8 Proven Advantages of Ecommerce Against Brick and Mortar

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Depending on where you live, you might notice a curious trend, Many brick & Mortar heavyweights have disappeared from the retail landscape and more and more online stores are getting in the foot traffic game, using their technology and data savvy to wrest the advantage from their slow-to-adapt counterparts. This trend should serve as a […]

2018-Jun-28 6:42 pm

Why an explainer video should be a part of your Marketing Arsenal

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Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]

2018-Jun-26 3:12 pm

The New Trend in Social Media Marketing

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With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy […]