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F YMonth: April 30, 2016

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2016-Apr-30 11:20 am

8 Marketing Collateral Items Every Business Needs

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Nispaara Blog

What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]

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2016-Apr-21 11:39 am

5 exercises to strengthen your social media marketing skills

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Nispaara Blog

Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience. The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only […]

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2016-Apr-13 11:20 am

How Inbound Marketing Reduces The Cost of Lead Generation

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Nispaara Blog

Inbound Marketing is known to be the superset of many marketing activities that include SEO, blogging, and social media. Inbound marketing is all about discovery and creating relevant content for your target audience that answers their questions. Outbound marketing techniques include directly calling up customers from a pre-acquired database, direct mails, events, and telemarketing. Outbound […]

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2016-Apr-7 10:20 am

5 Critical Building Blocks of Social Media Marketing And How to Put Them in Place

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Nispaara Blog

Social media marketing is an immensely effective way of succeeding in business. At the last count, there were 936 million people using Facebook on a daily basis. That’s an incredible amount and similar numbers have been spotted on other social media platforms. There are correct ways to market on social media. You need to get […]

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2016-Apr-1 10:11 am

2016 Facebook Advertising Preview: 4 Trends To Act On

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Nispaara Blog

Following Facebook’s impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016. During Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for advertisers and users alike. At Nanigans (my […]

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