10 Ways to Increase Your Facebook Engagement
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YYear: October 25, 2016
What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could […]
An effective SEO campaign needs a clear strategy that addresses the main issues that exist with a website. This should be straightforward but is often overlooked or not properly analysed before a campaign is begun. One area that should be prioritised – but is often overlooked – involves analysing what the search competition is doing […]
When it comes to present the information in a unique and eye-catching manner, infographics emerges first at the fingertips. The term Infographics stands for the amalgamation of Information and graphic. To put in simple words, it is the way of presenting the tricky information, but in a simple way taking help of graphics. Since it […]
Google’s All New ‘Freemium’ Keyword Planner Keyword Research in 2017 Firstly, we’ve said 2017 and that’s intentional because quite often when these things happen, the effects can take a few weeks or months to be fully felt. People running campaigns now will likely have done their research phase already, it will be campaigns and onsite […]
If you think about it, providing an engaging presentation is a win-win situation. Not only will your audience less likely doze off, tinker with their phones or daydream but as a presenter, you can also be relieved of anxiety facing a crowd that’s more enthusiastic and dynamic. But this engagement has to start with you. […]
Close your eyes and imagine this: you’re standing in front of a group of people, giving a presentation. You’re rocking it. As your presentation draws to a close, your last slide appears on the screen. What does that last slide say? Does it say “Thank you” or “Any questions?” For many presenters, these types of […]
What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]
Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience. The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only […]
Inbound Marketing is known to be the superset of many marketing activities that include SEO, blogging, and social media. Inbound marketing is all about discovery and creating relevant content for your target audience that answers their questions. Outbound marketing techniques include directly calling up customers from a pre-acquired database, direct mails, events, and telemarketing. Outbound […]
Social media marketing is an immensely effective way of succeeding in business. At the last count, there were 936 million people using Facebook on a daily basis. That’s an incredible amount and similar numbers have been spotted on other social media platforms. There are correct ways to market on social media. You need to get […]
Following Facebook’s impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016. During Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for advertisers and users alike. At Nanigans (my […]
You can now select professional designs that radically improve your slides and creates animations that add visual interest. Microsoft is on a roll with the new Office 2016 suite. I’m impressed not just with some of the new features–in particular, the team-editing capabilities in Word 2016 that let everyone edit the same document–but with how […]
One of the best ways to make your content stand out from the deluge of information on the Internet is to make it interactive. Nowadays, it’s not enough to offer audiences static content–it has to be dynamic and involve the user. A surefire way to do this is through an interactive slideshow. Whether for a […]
Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe. While some of them may exist only for […]
Using PowerPoint in a Business Presentation? These five tips will make your communication more effective It is almost expected today that you will use PowerPoint in business presentations. It can be used to add visuals to the message and is an easy way to create a leave-behind handout or e-mail the presentation to others later. […]
An employee intranet can help your staff be more productive, make it easier to find documents and information — and make HR admin tasks simpler, like requesting leave or updating company policies. And although they have traditionally been the preserve of large companies, cloud intranet services mean creating an employee intranet is relatively straightforward. Not […]
Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in droves, and that takes a different content tactic. Covering relevant timely and newsworthy content is a great way to grow your […]
“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity. Are you confused as to what I am talking about? The ‘new kid’ is social media. And the dead […]
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest […]
Companies usually start with a big and professional website which soon becomes outdated due to lack of maintenance. Having a website without up to date information does not make a good impression with the viewers. Website maintenance is important for an individual and the business. It enhances the functionality of the website. There are a […]
Facebook’s video views continue to accelerate. As in pedal to the metal. Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of […]
Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google. Google added a new structured markup page for providing local business data to Google. The document says that Google is currently piloting this schema and hopes to release […]
Marketing your business on social media? It’s time to start making LinkedIn a bigger part of the mix. LinkedIn has over 400 million users and is growing. Who would have thought that this business social networking site would keep growing at the rate it has, plus have such a positive effect on businesses worldwide? The […]
Why Your Business Website Needs a Blog: Top Reasons Why You Should be Blogging to Grow Your Business
2015 has been an exciting year for the SEO industry. We saw the long-awaited Mobilegeddon update, which penalized sites lagging behind in the mobile compliance area, a sizable overhaul to local rankings with the new local three-pack, a new quality algorithm for content, and a dozen or so other minor updates from Google. In addition, […]
Web design is a fast-paced industry and being able to predict top trends ahead of time will give your designs the extra edge that sets them apart. We’ve taken the time to gather up our predictions for the top web design trends of 2016 so let’s dive right in. What Drives Change in Web Design? […]
Facebook is on a mission to stay the dominant social network for business owners. If you don’t believe me, let’s look at the facts shared by Mark Zuckerberg; – 45+ million small and medium businesses using pages – 1.55 billion people on Facebook each month – 1+ billion people on Facebook each day – 925+ […]
For years, marketers have relied heavily on Google to reach and advertise to individuals online, especially across Google Search, Gmail, and YouTube. Today, with so much content and messaging flying around the Internet, our mobile devices, and even in our physical world, decisions are made incredibly fast. We’re in an era of impulse purchases, relevant […]
Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these well-intended initiatives. As a business, it’s time that you consider the […]
In order to improve your writing career, you should remember one of your strongest assets and opportunities is your online brand as a freelancer, especially on your LinkedIn profile, which now allows you to write and feature your original work. The overall look and feel of your LinkedIn can either help you to attract new […]