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2015-May-30 1:35 pm

The Year of Mobile Marketing: Enterprise Ecommerce Trends, Tips and Need-to-Know Information for 2015 Success

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Nispaara Blog

For ecommerce businesses looking to amp up their digital presence and beat out their competition, knowing the trends sooner is always better. In fact, it’s how you make sure your company is the one leading the industry, not following the breadcrumbs of those who analyzed the data and got a head start. You already know […]

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2015-May-22 11:47 am

New Facebook Study Reveals Psychological Motivation Behind Status Updates

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Nispaara Blog

A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical. The research, conducted by Brunel University in London, suggests that those who are insecure regularly post updates about their relationship […]

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2015-May-15 11:00 am

Is Twitter Making a Comeback? Some New Treats for Marketers

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Nispaara Blog

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin […]

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2015-May-8 11:22 am

Why Brands Need to Shut Up and Listen on Social Media

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Nispaara Blog

If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us, but knowing people are actually listening is crucial. The internet has allowed brands to […]

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2015-May-2 10:48 am

Critical Email Marketing DOs and DON’Ts for Professional Services

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Nispaara Blog

Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of dos and don’ts will help […]

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