F YMonth: February 23, 2015

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How To Create A Social Media Marketing Plan In 6 Steps

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Nispaara Blog

So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That […]

Facebook Can Now Track Online Searches Out of App

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Nispaara Blog

Facebook has updated its privacy policy to say that it can now track your every move, even when you’re logged out of the app. Facebook’s latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, […]

4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy

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Nispaara Blog
SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy. [...]

4 Reasons You Need PPC Call Tracking

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Nispaara Blog

In an increasingly connected digital landscape, it’s all too easy to forget that a considerable amount of business is still done on the phone. Inbound phone calls are often the most valuable to sales. These calls indicate that a potential customer is further along the buying process, and the sales cycle tends to be much […]