YYear: December 30, 2014

Marketing Collateral

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2014-Dec-30 12:51 pm

3 Reasons Why Your Content Marketing May Have Failed In 2014

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Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ […]

2014-Dec-23 11:51 am

Content Marketing vs. Traditional Advertising [Infographic]

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We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are [...]

2014-Nov-20 3:43 pm

8 Tips For Creating a Great Case Study

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Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in […]

2014-Nov-15 4:52 pm

How to Increase Traffic, Leads and Sales with Your Blog

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Free Webinar on Tuesday, November 18: How to Increase Traffic, Leads and Sales with Your Blog Are you aware that blogging massively increases your website’s potential to drive traffic and generate sales? Join our very own Doug Karr and world-leading blogging expert Ian Cleary on November 18 at 11 a.m. PST / 2 p.m. EST […]

2014-Nov-13 11:56 am

Marketing Collateral: Is Your Sales Force Going Rogue?

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Are your sales people using the marketing collateral you create for them – or creating their own? According to the American Marketing Association, sales people spend about 30 hours a month creating their own materials. That means they’re losing almost a full week of actual sales time each month. And it gets worse: 90% of [...]

2014-Nov-3 5:51 pm

Before & After: 6 Lessons From Mary Meeker’s Presentation Makeover

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Stars: They're just like us! We're not the only ones creating less-than-stellar PowerPoint presentations -- even the expert behind the famous annual Internet Trends Report, Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. But visual presentation means a lot, and people noticed how unattractive her slides were; in [...]

2014-Oct-30 5:10 pm

Eight collateral marketing items every small business needs

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Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information. may depend upon how well you prepare collateral items, ranging from company and product fact […]

2014-Oct-15 2:33 pm

The Top 7 Online Marketing Trends Dominating 2014

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Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]

2014-Sep-26 4:51 pm

12 Tips to Instantly Enhance Video Production Quality

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Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. But getting people to sit through your videos can be challenging, considering 33% of viewers say “no thank you” and move on after watching just 30 seconds. 44% lose […]

2014-Sep-17 12:17 pm

The Top 7 SEO Trends Dominating 2014

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In September 2013, I wrote a post where I predicted the top 7 online marketing trends that would dominate 2014. Now that we’re reaching the midway point of 2014, I thought it would be helpful to take a look at where we’re at, particularly in terms of SEO. Google has been busy over the past […]

2014-Sep-8 4:16 pm

7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

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Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses? Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014? Visual assets are on the rise – most marketers plan on using more infographics and memes in their […]

2014-Aug-20 12:13 pm

Meet Generation Z: Marketing’s Next Big Audience [Infographic]

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If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, […]

2014-Aug-13 1:57 pm

How to Define the Lead of Your Company’s Dreams [Infographic]

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Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) […]

2014-Jul-26 1:18 pm

Google Keyword Problem Issues

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Have you noticed “Keywords Unavailable” in your StatCounter reports? Unfortunately, this is due to a decision by Google to withhold this keyword information. Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find [...]

2014-Jul-16 2:54 pm

Why You Need to Own Your Data & Digital Assets

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If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Some may appreciate the value of the data, […]

2014-Jul-9 5:13 pm

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

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YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]

2014-Jul-8 3:16 pm

7 Killer Tips for Logo Design

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Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's [...]

2014-Jul-7 10:24 am

2014 Marketing Trends You Probably Haven’t Heard

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Nispaara Blog

It’s that time of year. I’m hopped up on eggnog and ready to go! Last year’s“10 Marketing Trends for 2013 You Haven’t Heard” was a popular one. Let’s do it again. Hoping three or four of these are ones you won’t have thought about or fully appreciated. 1. Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages […]

2014-Jul-3 11:59 am

Why Google Is Yanking Negative Coverage Of Powerful People From Its Search Results

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The implementation of the European Union’s so-called “right to be forgotten” policy is already having a worrying impact on the media, with at least two outlets revealing on Wednesday that links to articles of theirs have been scrubbed from Google. A European court ruled in May that Google must remove links to articles from its search engine […]

2014-Jul-2 3:41 pm

5 Trends Driving e-Commerce in 2014

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At this year’s Super Bowl, fans instantly knew where to go to buy that hot dog or grab a t-shirt, thanks to the NFL’s massive location-based marketing campaign. The league installed wireless transmitters throughout the stadium and Times Square that interacted with fans’ smartphones, so they could find all of the information they needed with […]

2014-Jul-1 10:24 am

Google Algorithm Update 2014 – Rolling Out Panda 4.0 Now

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Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]

2014-Jun-30 10:58 am

Grow Your Business With Marketing Collaterals

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Every profit making business organisation needs to adopt the right marketing means and methods to create awareness about its products and services and to influence its target audience to choose its brand. Without the use of effective marketing media a business can not grow. To help grow your business, you must make use of marketing […]

2014-Jun-26 10:21 am

Social Media Marketing World 2014 – 5 Trends You want to Jump on NOW!

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I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego, California. This annual event is run by Social Media Examiner, a leading voice in the social media community. Every session was jam-packed by close to 2,000 attendees who came to learn from the top names in the digital […]

2014-Jun-25 10:59 am

5 Tips for Improving Your Ecommerce Revenues

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Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an innovative retailer in Tokyo's fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. [...]

2014-Jun-24 11:04 am

Let It Go: Say Farewell To These 5 Web Design Trends

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Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on. As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding […]

2014-Jun-23 12:30 pm

Google Sandbox and Penalty Checker Tool

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Active age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that the higher the search frequency [...]

2014-Apr-24 11:07 am

Latest On-page Optimization Technique in SEO

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Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. [...]

2014-Apr-10 11:51 am

Google Keyword Planner has replaced Google Keyword Tool

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Google Keyword Planner is sort of a workshop for building new Search Network campaigns or increasing existing ones. you will hunt for keyword and ad cluster ideas, see however an inventory of keywords would possibly perform, and even produce a brand new keyword list by multiplying many lists of keywords along. A free AdWords tool, [...]

2014-Mar-27 11:17 am

Latest News Updates : Google Changes Reveal the Future of SEO

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The previous couple of weeks are wonderful. Google has created some massive changes and that they area unit all a part of a extended term strategy that has several elements. In short, Google is doing a superb job of pushing individuals faraway from military science SEO behavior and toward a a lot of strategic approach. […]

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