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F YMonth: November 25, 2014

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2014-Nov-25 5:36 pm

Facebook Launches Video Advertising

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Nispaara Blog

Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds. According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on. The media rates that marketers will pay to run a video ad on Facebook is […]

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2014-Nov-20 3:43 pm

8 Tips For Creating a Great Case Study

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Nispaara Blog

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in […]

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2014-Nov-15 4:52 pm

How to Increase Traffic, Leads and Sales with Your Blog

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Nispaara Blog

Free Webinar on Tuesday, November 18: How to Increase Traffic, Leads and Sales with Your Blog Are you aware that blogging massively increases your website’s potential to drive traffic and generate sales? Join our very own Doug Karr and world-leading blogging expert Ian Cleary on November 18 at 11 a.m. PST / 2 p.m. EST […]

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2014-Nov-13 11:56 am

Marketing Collateral: Is Your Sales Force Going Rogue?

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Nispaara Blog
Are your sales people using the marketing collateral you create for them – or creating their own? According to the American Marketing Association, sales people spend about 30 hours a month creating their own materials. That means they’re losing almost a full week of actual sales time each month. And it gets worse: 90% of [...]
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2014-Nov-7 4:31 pm

Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics

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Nispaara Blog

In a recent Gigaom survey, 52 percent of responders stated that, “It’s difficult to prove ROI for social media marketing.” ROI, specifically social ROI, has been a point of contention ever since the term “social media” started surfacing in the marketing circles, dating as far back as 2007-2008. Why, after almost a decade, doesn’t social […]

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2014-Nov-3 5:51 pm

Before & After: 6 Lessons From Mary Meeker’s Presentation Makeover

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Nispaara Blog
Stars: They're just like us! We're not the only ones creating less-than-stellar PowerPoint presentations -- even the expert behind the famous annual Internet Trends Report, Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. But visual presentation means a lot, and people noticed how unattractive her slides were; in [...]
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