F YMonth: February 28, 2013

You are here: Home / 2013 / February

Duplicate Content, What is it and How to Avoid it!

Posted by
Nispaara Blog
Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than say text in the body section of a page. The header is given more weight than the [...]

21 Key Performance Indicators for Ecommerce Businesses

Posted by
Nispaara Blog

Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout […]

Conflicting PPC Trends: What They Mean & How to Fix Them

Posted by
Nispaara Blog

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. Often when a certain statistic like impressions goes up, […]

SEO – Massive Changes Expected in 2013 – Part II

Posted by
Nispaara Blog
Google+ and Further pushes expectedWell, we all know that Google has invested a lot of time and money on Google+ and this is exactly why I believe that they are not going to give up anytime soon. They are trying hard to give a tough competition to Facebook. Google+ is continuously trying to push various [...]