Sources said that in the small rollout to a single-digit percentage of users, engagement with the new design has stalled. So much so, in fact, that the majority of users won’t receive this Facebook redesign we saw unveiled this year. Instead, sources said, it’s back to the drawing board on a better News Feed, while […]
Facebook recently introduced its revamped version of Page Insights with improved publishing tools, metrics and engagement statistics for all pages. The updates were designed to give admins more data regarding page visitors and to assist them in creating improved content. Facebook allowed some users to beta test this new version in June, but it is […]
Having your own website is hard enough. In addition to adding content, trying to grow your audience, maintaining it, now you have to be cautious of malware possibly being spread through your beloved website? According to Palo Alto Networks’s recent The Modern Malware Review, “90 percent of Unknown Malware [is] Delivered Via Web-Browsing.” This confirms […]
Blogs are a great way to increase your presence LeadGen 300×257 5 Ways to Turn Your Blog into a Lead Generation Machineand make your business more visible via search engines. They can also be helpful when it comes to lead generation, especially if you know how to promote your blog posts. Your blog functions as […]
One of the most frequently asked questions I hear about blogging is: How do people see that I’ve published a new post? The unfortunate answer is they probably won’t, unless you let them know your blog post is there. I highlighted five ways to do this in a previous post about how to get people […]
Whether this is your first time on SlideShare or your 100th, there’s always room to try new things and get more creative. There are, however, a few basic rules for getting the most out of the site. I have compiled 6 specific things you can do today to start leveraging the awesome power of SlideShare. […]
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. […]
Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget […]
There are a lot of social media platforms to choose from, so how do you know which is right for your business? Sure you have felt the pressure to participate in multiple networks in order to increase your brand’s awareness, but it is important to strategically choose which social media networks your brand should join […]
I have one objective with this post: I want to make it worth your time. After all, time is your most precious asset – more precious than money. Time cannot be deposited into a savings account to accrue over time, and time can never be exchanged or refunded. Once you spend it, it is gone […]
Infographics – The most happening thing in the Viral world!! Infographics are the graphic Visual Representations of information. The infographics help out to present a complex data or information in clearer and more understandable format. Infographics have been around from many years, but recently they have become the future of data sharing due to usage […]
In December 2010 Danny Sullivan asked Google and Bing if and how they consider Facebook and Twitter in their algorithms, and because Danny is magic, Google and Bing answered him. Although some of the answers were a bit nebulous, we got a sense that how the search engines are thinking about what social signals might be […]
The internet is incredibly popular and as such internet marketing online advertising is becoming essential for most businesses. There is so much advertising on the internet it’s not funny and unfortunately much of it is just hype. How do you know if you are doing it right or wrong? When advertising online you need to […]
Despite the common myth, social media is something that has been around for quite a while now. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. There will always be quicker and better ways to spread your company’s message through […]
It’s never a good idea to start a blog without taking some time to think it through first. Many of us think we’d like to become a blogger, but we don’t sit down and think about what exactly that means. “What am I going to blog about?” “Who is going to read my blog?” “What […]
Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout […]
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. Often when a certain statistic like impressions goes up, […]
We all know that SEO experienced some major changes in 2012. In fact it can be easily said that SEO shuddered the industry last year, due to two influential algorithm updates. Well, before I start discussing about the changes occurred earlier and the expected changes, I would like to mention a very positive fact about SEO. […]