10 Ways to Increase Your Facebook Engagement
Do you wish more people interacted with your Facebook posts?
Looking to improve your Facebook news feed exposure?
The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.
In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts.
#1: Create Shareable Content
If you want people to share your Facebook posts, you need to create highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb stopping,” since the majority of users view the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant urge to share it with their audience.
The content could be breaking news, educational, hilarious, entertaining, or something that’s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it.
#2: Include a Call to Action
Just as you want to create shareable content, it’s important to ask people to engage. Include something as simple as an invitation to share the post.
For instance, write, “If you found value, please share with your fans.” Or “If this speaks to you, share it with your audience as well!” You may also want to invite people to comment.
#3: Mix Up Content Types
There’s a window of opportunity right now with the Facebook news feed algorithm, since not nearly enough businesses are doing video.
If you put a higher ratio of video in your content mix (three times a week), it will increase the visibility and engagement of your page substantially. Mix in other content types and you have a recipe for success.
#4: Use Facebook Live Regularly
One way to incorporate more video is to use Facebook Live regularly on your page. Start with doing one live broadcast a week. Ideally, plan your broadcast ahead of time to get the best results.
National Hammer Dulcimer Champion Ted Yoder does Facebook Live concerts from his backyard. Ted makes an announcement ahead of time to give his audience advance notice, even if it’s just earlier in the day.
#5: Design Video for Viewing With the Sound Off
To encourage engagement, make your videos understandable with or without audio. Although Facebook is testing autoplay video with sound on, you should still design your video to be viewed with the sound off whenever possible, since users will have control over the mute button.
#6: Try Instant Articles
Instant articles load 10 times faster inside the Facebook mobile app than links on the regular mobile web. If you haven’t configured Facebook Instant Articles, it’s something to consider.
Companies using instant articles include Business Insider, BuzzFeed, the Washington Post, and others. For example, Mashable publishes some content via instant articles, like this one about upcoming LinkedIn changes.
#7: Change Your Posting Time
Not getting the engagement you want on your Facebook posts? Try publishing content outside business hours, such as in the evenings and on weekends. Publish when more of your audience is online.
Also, it’s totally okay to repurpose content. Post content that’s already been shared on other networks and periodically republish your most popular Facebook posts. Don’t share a previously published post, though; republish it as a fresh post.
#8: Monitor Other Facebook Pages
Check out what’s working for other businesses in your industry, as well as those in different industries.
To monitor other pages, go to your Facebook page Insights and search for and set the Pages to Watch. Facebook will send you notifications of what’s popular on other pages. Also check those pages regularly to see what catches your eye.