Why Your Website Doesn't Show Up in ChatGPT or Google AI Your website might rank on Google. But if it's not in AI answers, you're invisible where your customers are looking. Request AI Audit → Search Has Changed. The Market Has Already Moved. Your website might still rank. But your ideal customer is no longer [...]

Your Website Isn't Built for AI Search Learn how Generative Engine Optimization (GEO) helps your business get selected in AI search platforms like ChatGPT, Google SGE, and Perplexity in 2026. Get Free Website Audit Search Has Changed — Quietly, But Completely Your website might still be ranking on Google. But that doesn’t mean people are [...]

Introduction Migrating your WordPress website can feel nerve-wracking — especially when you’ve spent years building your search rankings. The good news? You can migrate your WordPress website without losing SEO, as long as it’s done the right way. This guide walks you through every key step — from pre-migration prep to post-launch checks — so […]

Your WordPress theme sets the tone for your brand online. The right one makes your site fast, user-friendly, and trustworthy. The wrong one can slow you down and confuse visitors. So if you’re trying to choose the right WordPress theme for your business website, here’s what to look for before you hit install. 1. Understand […]

If your website runs on WordPress, Joomla, or any CMS, plugins make everything possible—from contact forms to ecommerce features. But here’s the thing: those same plugins can become your biggest problem when they’re outdated plugins. Left untouched, they can crash pages, expose your site to hackers, slow everything down, and even break your layout. The […]

When your online store starts losing speed, traffic, or sales — it’s not bad luck. It’s neglect. Running an ecommerce business isn’t just about launching your store and uploading products. Your website needs regular attention, just like your inventory or marketing campaigns. If it’s been months since you last updated your plugins, checked your page […]

Strengthening Educational Website Credibility Through Consistency, Security, and Accuracy A school or university website is more than a digital brochure—it’s the public face of your institution. Students, parents, and faculty rely on it every day for information, updates, and communication. When it works well, it builds confidence. When it doesn’t, it creates doubt. Here’s the […]

How Regular Website Maintenance Boosts Patient Trust and Retention First impressions happen fast — especially in healthcare. When a patient lands on your website, they’re not just looking for information; they’re looking for reassurance. Your design, speed, and accuracy all tell them one thing: can I trust this healthcare provider? That trust doesn’t just come […]

Your website is your digital storefront. It’s often the first impression people get of your business, and if it looks outdated or doesn’t work properly, that impression won’t be a good one. A poorly designed site can hurt your credibility, reduce conversions, and even damage your search engine rankings. So how do you know when […]

Introduction Donor trust is everything for a nonprofit. It’s what turns one-time contributors into lifelong supporters. But here’s what many organizations overlook — your website plays a massive role in how credible your nonprofit appears. If your website is slow, shows outdated events, or triggers security warnings, donors lose confidence. Regular website maintenance doesn’t just […]

Corporate websites are the digital face of any business. They represent your brand, engage clients, and drive conversions. But no matter how robust your site is, issues can arise—sometimes quietly, sometimes glaringly—disrupting user experience and hurting your credibility. That’s where corporate website troubleshooting comes in. Understanding common website issues and addressing them proactively ensures your […]

To recover a website after a crash, first confirm the issue, then restore your most recent backup using your hosting control panel or a backup service. If no backup exists, retrieve files from your server or cached versions online. Once restored, identify the cause of the crash, test your website on a staging environment, and […]

Introduction You can spend hours optimizing your website for keywords, building backlinks, and publishing new content—but if your website isn’t maintained, your SEO efforts will slowly fall apart. Here’s the thing: search engines love websites that load fast, stay secure, and deliver a great user experience. That’s exactly what website maintenance services ensure. Let’s break […]

Most small business owners launch a website, update it a few times, and then move on to daily operations. It’s understandable—sales, customers, and growth feel more urgent. But here’s the catch: ignoring regular website maintenance can quietly drain your business. From lost sales to security breaches, the real costs stack up quickly. Let’s break it […]

When your website goes down, the damage isn’t just technical. It’s financial, reputational, and operational. For many businesses, even a few minutes of downtime can mean lost revenue and frustrated customers who may never return. Let’s break down the real cost of website downtime—and more importantly, how you can prevent it. What Website Downtime Really […]

Introduction When it comes to building a business website, most companies face one key decision: Should you go with a ready-made template or invest in custom website development? On the surface, templates look quick and affordable, while custom solutions seem more complex and costly. But the truth is, both approaches serve different needs. The right […]

Keeping a WordPress site healthy isn’t just about hitting “update” once in a while. The truth is, most site owners make avoidable mistakes that lead to security holes, slow performance, or even full-on crashes. If you want your site to stay reliable, secure, and profitable, here are 10 WordPress maintenance mistakes you should steer clear […]

Introduction Running a business today means keeping your website fresh, relevant, and easy to manage. But here’s the problem: most business owners don’t have the time—or the coding skills—to constantly update their websites. That’s where a CMS website comes in. If you’ve heard the term but aren’t quite sure what it means, this guide will […]

Introduction Your website is your most valuable digital asset. It attracts customers, generates leads, and builds trust around the clock. But here’s the truth: a website left unattended quickly turns into a liability—slow, insecure, and outdated. That’s where Website Maintenance Services come in. In 2025, with cyber threats growing, search engines tightening their rules, and […]

Introduction Finding the right website development company can feel overwhelming. Dozens of agencies promise stunning designs, fast delivery, and growth-driven websites. But here’s the thing—great web development is more than just writing code or designing a homepage. It’s about building a digital platform that reflects your brand, engages your audience, and drives measurable business results. […]

The way people browse the web has changed forever. In 2025, mobile devices dominate traffic, and users expect fast, intuitive websites that work on every screen. If your website doesn’t adapt, you’re losing customers — plain and simple. That’s why partnering with a responsive website development company isn’t just smart; it’s essential. What exactly is […]

Introduction If you’ve ever opened a website on your phone and noticed how smoothly it adapts to the screen, chances are HTML5 had a hand in it. But what exactly is HTML5, and why does it still play such a central role in modern web development? Let’s break it down. What is HTML5? HTML5 is […]

WordPress powers over 40% of the web, and one of the main reasons is its plugin ecosystem. With thousands of free and premium plugins available, you can add almost any functionality in a few clicks. But here’s the question many business owners face: Should you rely on ready-made plugins, or invest in custom WordPress plugin […]

Introduction Your website is often the first touchpoint for customers—but it’s also a prime target for hackers. From malware infections to data breaches, website security threats can cost you money, reputation, and customer trust. The good news? Most threats can be prevented with the right measures in place. Here are the 10 most common website […]

Introduction Running a website is like owning a car—you can’t just buy it and never service it. Your WordPress site needs regular updates, security checks, and performance monitoring to keep it running smoothly. Skipping maintenance might save you effort now, but in the long run, it costs more—both in time and money. In this post, […]

Introduction When you need a website quickly, it’s tempting to choose a ready-made WordPress template. It’s affordable, easy to set up, and gets you online fast. But if your goal is to grow your business, attract customers, and rank higher on Google, a template may hold you back. That’s where a custom WordPress website design […]

If you’re planning a new website or thinking of redesigning your existing one, chances are WordPress has already come up in your search. And there’s a reason for that. In 2025, WordPress continues to be the world’s most popular CMS (content management system), powering more than 40% of all websites. But popularity alone isn’t a […]

ChatGPT, powered by OpenAI's GPT-4 architecture, is a powerful tool for generating text-based responses. Whether you're using it for writing assistance, brainstorming, coding help, or learning, ensuring you get accurate and relevant outputs is essential. Here are some tips and tricks to help you make the most out of ChatGPT. 1. The clearer and more [...]

In the digital age, the internet's environmental impact is often overlooked. However, every website contributes to a global carbon footprint. Sustainable web design aims to reduce this impact by employing eco-friendly practices. Here's how you can make your website more sustainable through efficient coding, green hosting, and other sustainable strategies. Efficient Coding Practices 1. Optimize [...]

In the ever-evolving world of web design, staying ahead of the curve is crucial. One of the most captivating techniques that have gained immense popularity is parallax scrolling. This design trend not only adds a layer of depth to your website but also keeps your audience engaged with its visually appealing effects. In this guide, [...]

The digital age has ushered in countless innovations, but perhaps none are as transformative as the Internet of Things, or IoT. This concept, which involves everyday objects being connected to the internet, is more than just a technological trend—it's a profound shift in how we interact with the world around us. By embedding sensors, software, [...]

In the rapidly evolving digital landscape, short-form video content has emerged as a game-changer for creators, marketers, and brands alike. Platforms like Instagram Reels, and YouTube Shorts have fundamentally changed how we consume content, making quick, engaging videos a dominant force in social media. Whether you’re a content creator looking to expand your reach, a [...]

Blockchain technology has emerged as a revolutionary force, transforming industries and redefining how we think about data security, transparency, and trust. Initially popularized by cryptocurrencies like Bitcoin, blockchain's potential extends far beyond digital currency. This blog will explore the evolution of blockchain technology, its core principles, and its transformative impact across various sectors. What is [...]

Marketing automation has emerged as a game-changer, enabling companies to automate repetitive tasks, personalize customer experiences, and measure the effectiveness of their campaigns. In this blog post, we will explore the benefits of marketing automation, provide examples of popular products, and highlight companies that have successfully implemented these solutions. What is Marketing Automation? Marketing automation [...]

The mantra "less is more" has never been more relevant in this fast-paced digital world, especially in email marketing. With inboxes flooded with promotional messages, standing out requires a strategic shift towards simplicity and precision.Here's why adopting a minimalist approach can enhance your email marketing efforts and how you can implement it effectively. Another significant [...]

Mobile-friendly web development focuses on creating websites that are optimized for performance, usability, and aesthetics on a range of devices and screen sizes. In today's digital landscape, mobile-friendly web development is not just a luxury but a necessity. With the exponential growth in smartphone and tablet usage, ensuring that websites provide a seamless experience on [...]

In today's digital age, cybersecurity has never been more critical. As we navigate through 2024, the landscape of cyber threats continues to evolve, posing new challenges for individuals and organizations alike. In this blog post, we'll explore the latest trends in cybersecurity and share best practices to help you stay protected. Key Cybersecurity Trends in [...]

In an age where technology evolves at lightning speed, staying ahead of the curve is essential for businesses looking to thrive in the digital landscape. Enter Progressive Web Apps (PWAs) – a game-changing innovation that’s poised to transform how we think about and interact with web applications. PWAs combine the best of web and mobile [...]

In today's digital age, a strong online presence is crucial for non-governmental organizations (NGOs) to amplify their reach, raise awareness about their causes, and mobilize resources. Effective use of digital platforms not only helps in disseminating information but also plays a pivotal role in fundraising efforts. Indian NGOs often face unique challenges, such as limited [...]

Introduction In today's fast-paced world, AI tools are becoming indispensable for enhancing daily productivity. These intelligent applications streamline tasks, save time, and boost efficiency across various aspects of work and personal life. Here’s a look at some of the most impactful AI tools: Smart Assistants AI-powered smart assistants like Siri, Alexa, and Google Assistant have [...]

Introduction In recent years, artificial intelligence (AI) has revolutionized the way businesses interact with their customers through the use of chatbots. These AI-powered chatbots not only provide a seamless customer service experience but also play a key role in improving operational efficiency. Let's delve deeper into how AI-powered chatbots are transforming the customer service landscape. [...]

In the realm of web development, Single-Page Applications (SPAs) have emerged as a game-changer, revolutionizing the way users interact with web applications. Unlike traditional multi-page websites that require constant reloading of entire pages, SPAs offer a seamless, fluid user experience by dynamically updating content without page refreshes. This transformative approach has gained widespread popularity among [...]

Welcome to the ever-evolving landscape of marketing trends for 2024! In this digital age, staying ahead of the curve is crucial for businesses looking to thrive. Let's dive into the 10 key trends shaping marketing strategies this year: AI Marketing Automation Artificial Intelligence continues to revolutionize marketing by streamlining processes, analyzing data for insights, and [...]

In today's digital age, voice search has become increasingly popular among users looking for quick and convenient ways to access information. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, optimizing your app for voice search has become essential to staying competitive in the market. By incorporating voice search optimization strategies into [...]

In today's digital world, having a strong online presence is essential for businesses and individuals alike. One of the most effective ways to improve your visibility and reach your target audience is through Search Engine Optimization (SEO). Whether you're new to the concept or looking to refine your existing knowledge, this beginner's guide will provide [...]

In today's digital age, the impact of influencers cannot be overstated. These individuals have the power to sway consumer opinions, drive sales, and elevate the visibility of brands and products. Influencers have become an integral part of marketing strategies, and for good reason. Let's delve into how influencers add tremendous value to products and the [...]

Discover the untold story of how user experience has revolutionized SEO strategies and become a game-changer in the industry. Welcome to the World of UX In today's digital world, User Experience (UX) is one of the most important things when it comes to creating websites that people love to use. Let's dive into what UX [...]

Get ready for a lightning-fast browsing experience! WordPress recently launched a game-changing plugin that leverages cutting-edge technology to achieve near-instant load times for your website. This official plugin, developed by the WordPress performance team, is all about speculative loading. But what exactly is that? Imagine you're browsing a website and hover your mouse over a [...]

Introduction: Social Platforms Using AI As social media continues to evolve and play an increasingly important role in our daily lives, the way we connect and engage with others is being transformed by artificial intelligence (AI). From personalized ad campaigns to algorithms that optimize content creators' reach, AI is revolutionizing the future of social platforms. [...]

Introduction: Augmented reality (AR) has been making waves in various industries, offering innovative ways to enhance user experiences and productivity. As we look towards the future, AR is set to play a significant role in revolutionizing how we interact with the world around us. From healthcare to retail, AR has the potential to transform industries [...]

In a world where convenience is king and speed is of the essence, the concept of Quick commercehas emerged as a game-changer in the retail industry. With consumers demanding instant gratification and seamless shopping experiences, businesses are adapting to meet these evolving needs. Let's delve deeper into the phenomenon of Quick Commerce and explore how [...]

Images play a crucial role in enhancing the visual appeal of a website and engaging with the audience. However, many website owners overlook the importance of optimizing images for search engines. In this blog post, we will discuss 7 helpful SEO tips for image optimization that can improve your website's visibility and drive more organic [...]

Microsoft PowerPoint is the most extensively-used software for a presentation or slideshow and used by everyone at least once in a lifetime. Almost all the people from all the sections of the world use PowerPoint presentations in some way or another regardless of the size of the occasion. The popularity of this software is mainly [...]

Who would have thought that B2B marketing would change so radically! The changes have been so drastic that it has influenced even the actions of B2B buyers and this can be attributed to the technological advancement over the last few years. Adding to that, now most of the decision-makers of a company or the buyers [...]

It is important to ensure that the ad budget yields the optimum results as the competition is at its peak in the business world today. Yet with the emergence of new Pay-Per-Click (PPC) strategies almost every alternate day, it makes things harder in getting to know or choose which strategy and pay more attention to. [...]

About 50 years ago, who would have thought that marketing will change so much in the last five years and determine the success of a business based mainly on digital marketing, and the trend in which it is going shows no sign of stopping or taking a break. There is a dramatic shift in the [...]

There are generally two ways in business reporting when it comes to the presentation of reports, i.e., PowerPoint Presentation and Excel presentation. The Excel presentation is more or less obsolete now and rarely used for presentations. Excel is mainly used for raw data analysis these days and the PPT is used to present the results [...]

In our previous blog post, we discussed the 4 key factors for Content Marketing Strategy to be successful and the 4 key factors being- brand positioning, value proposition of owned media, genuine business case and strategic planning. Let us now discuss the 7 vital processes that are important to create a powerful overall content strategy [...]

The journey of marketing and advertising from huge billboards and banners to big data has ended up in digital marketing which has unceasingly reformed to answer to the needs of both customers and brands as well. At the moment, changes are taking place more swiftly with better connectivity and reliable digital infrastructure. The conventional digital [...]

For businesses to heighten their business outcomes Content Marketing extents incredible prospects. Through constructive and appropriate content delivery to users, one can perk up their own online repute, create a community, and raise promoters of one’s brand. There are statistics that corroborate the efficiency of Content Marketing and the power of it being used as [...]

I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake’s search marketing professional association, SLC/SEM. Boostability is an expert resource for SEO and local search services. We spoke about crisis PR, of course, but we also [...]

Content Marketing is the step-by-step methodology by which you research, create and promote information of value in order to attract new prospects and retain loyal customers. It is one of the best ways to reach your audience and influence them, educate new users, increase revenue and build your brand. Below are 10 steps to build [...]

Focussing your attention on the design of your e-commerce website is crucial to convert visitors into customers and increase sales. An ecommerce website design should be optimized for quick and easy purchase that is stress-free. The effort that you have put on creating your product and advertising it could go waste if your e-commerce website [...]

Branding strategies are mandatory to reach out and influence your target audience. They must be well-defined and well-executed for advancing your business’ goals thereby impacting on all aspects of your business. It connects to your consumer’s needs, feelings and engages with your competition in the marketplace successfully. We will enumerate below 7 key branding strategies [...]

Web design has a strong impact on the user, and it can amplify your business goals or convey information effectively. 2019 is crucial for your website’s design to suit the dominating trends. So will the trends be retro or futuristic, modern or nostalgic? Here we are to list out the seven innovative web design trends [...]

Every business, big or small, needs to advertise its products and services to prospective customers and encourage them to buy their products or services. Marketing collaterals, both online and offline, serve this purpose and can also communicate your brand identity consistently to your clients, business associates and the market. The following 5 types of marketing [...]

Every year, new presentation designs make their presence felt across the industry, and range from altering the basics of practised design to making aesthetic changes to existing designs. In this article we will look at 7 power point design trends you need to watch out for in 2019. Originality This is high on the agenda [...]

Colors are an essential aspect to Marketing and Sales, especially in this burgeoning era of the smartphone. Our brains are hard-wired to consume, process and digest visual information much more quickly. Design can improve virtually every experience because of the simplicity and clarity it provides in a world of distractions. One of the most important [...]

They told you to build a website, so you did. Some of you even tried online marketing but it hasn’t been that satisfactory. A website for your business is no longer a luxury, it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in resonating with your customers and [...]

Your business’s website is one of it’s most important tools – a ‘round-the-clock advocate for your products or services, a machine for lead generations, basically a virtual storefront. In many cases, your website is the first impression made to prospective customers. So it needs to be great. 88 percent of visitors are not likely to […]

The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. If your site isn’t properly maintained, chances are you’re losing valuable clients or customers – and that is going to impact your business’ bottom […]

Imagine this: You are at a movie theatre and you step out at the interval to buy some popcorn and cool drink combo. You have a choice of small, medium and large sizes. The small size costs ₹149 and large costs ₹299. It’s a tough decision, the small may not last the whole second half, […]

A website’s main purpose should be to bring you prospective leads rather than just creating an online presence for your business. Survival of small-scale businesses is highly competitive in this day and age and especially if it’s a brick-and-mortar business. You have to stay relevant and stand toe to toe with most of your competitors. […]

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. HubSpot defines inbound marketing as the process of attracting, converting, closing and delighting customers. Inbound Marketing vs Outbound Marketing As […]

The great thing about the future is that no-one can know exactly what’s going to happen, but you can have fun throwing out wild predictions, which most people will have forgotten about by the time we actually get there. That’s why you get so many sweeping, ambitious, and often contradictory forecasts doing the rounds – […]

A generation ago, a consumer would visit a Shopping complex to fulfill all of one’s shopping needs and undoubtedly pay in cash. A lot has changed since then. The arrival of personal computers in homes and the launch of companies, such as Amazon, Alibaba Group, and eBay, in the 1990s, acquainted consumers with the new […]

A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White papers are sales and marketing documents, used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology The definition […]

Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser. [...]

Falling smartphone prices, cheaper data plans and an increase in local-language and mobile-first content have powered a phenomenal explosion in the number of internet users in India. In the last four years alone, India’s internet population has almost doubled to 430M, all revved to consume online video. Now, with these massive mobile numbers, marketers haven’t […]

All websites are unique in their own way. We’ve seen trends in e-commerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every e-commerce site should have to stay relevant and competitive. Here are five best [...]

The internet has completely changed how customers buy products from companies. With the amount of content available globally, people aren’t settling for what’s available. With just a few minutes more of researching, someone can find another website and another company to do business with. With the use of mobile devices like smartphones and tablets increasing […]

Depending on where you live, you might notice a curious trend, Many brick & Mortar heavyweights have disappeared from the retail landscape and more and more online stores are getting in the foot traffic game, using their technology and data savvy to wrest the advantage from their slow-to-adapt counterparts. This trend should serve as a […]

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]

With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness. Once again, it is crucial to tailor your marketing strategy […]

Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]

Websites and computers can never be completely free from the risk of malware. Just as we expose ourselves to disease all our lives, so too, website servers and computer systems can be infected by malware at any point. This vulnerability was exploited not a few days ago with HBO’s servers hacked and countless sensitive files […]

WordPress is the world’s most popular content management system and it’s not without good reason either. WordPress websites offer a wide range of plugins, allowing greater control and customization of your website, making it ideal for bloggers and businesses to establish and expand their online presence by streamlining their work. Given that there are nearly [...]

Blogging has taken the social media environment by storm over the last few years. What started as a platform for personal passion has turned into a widespread network of professional skills, a repository of unique information and a business proposition for many. It is no longer restricted to individuals; rather businesses have also incorporated the [...]

What is Social Bookmarking? Social bookmarking is a way which enables users to add, annotate, edit, and share bookmarks of web documents. Internet users save web links of pages they like to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of [...]

Microsoft PowerPoint 2003 was the latest version when I first started using PowerPoint in 2005. We have come a long way since then. PowerPoint design trends have not only changed but improved by leaps and bounds – what I had to do in Photoshop back in 2005 can now be easily replicated in PowerPoint 2016. […]

Writing a blog is much more than typing out your thoughts. You can write your views and thoughts in a blog but it should be gripping enough to attract readers. Readers will hardly read your entire blog, they will scan it. Being a blogger, your aim should be to make your blog both readable and […]

Online shopping has completely transformed the way people buy their necessary goods. To attain success with online business, the first and the most important thing that one requires is a well made eCommerce website. Among the various ecommerce website development platforms that are used extensively, one that deserves special mention is the Magento. It is an open source […]

Search engine optimization (SEO) is a crucial medium to grow your site’s visitors, vis-a-vis, your customers. SEO is a vast topic in itself and covers various parameters for ranking your website on SERP (Search Engine Result Page). While looking for optimizing your website, you will come across many SEO companies making tall claims. You must […]

Is your #WordPress hacked or infected with malware? Take immediate action and hire our WordPress security specialists to manually analyse and clean the mess and virus infections from your WordPress, identify the security hole which the malicious hacker exploited and close it to get your business up and running as soon as possible. The longer you wait […]

With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the typical company annual report is wordy, filled with industry jargon, and simply boring. You don’t have to treat your annual report as most companies do and treat it as […]

The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting an event, campaign or product launch. In its most basic form, a microsite is a website that features affiliated or branded content from specific company or organization – but [...]

You’ve probably heard of the idea of website maintenance, and maybe you’re even aware of the website maintenance plans you can sign up for with SEO services. With that said you may be curious as to what sort of tips these services that offer website maintenance packages have for business owners. Well we’ve put together [...]

Are you thinking about hiring a presentation design agency? An engaging presentation design will help you to: Get your ideas across more effectively Be more rememberable Convince more people to your way of thinking Give you a professional look Set you apart from others in your field Help you feel more confident as a presenter […]

User experience and web usability are significant aspects of a websites core functionality that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a [...]

When an individual or an organisation hires professionals to create their website, a common perception is that once its up and running, it will continue to do so, for ever and anon. That’s a completely unrealistic expectation though. As is the case with just about everything else, websites too require regular maintenance by highly experienced […]

Is your website living up to expectations? Are you getting a solid return on your website investment? Is it driving traffic and revenue for your business? If you answered no to any of these questions, read on. This prescription may be just what the doctor ordered. We Make the right impression for your business Ever […]

Facebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. And most are still quite effective. Here are 15 advanced Facebook advertising techniques you probably didn’t know about but should most [...]

Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts. [...]

What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could […]

An effective SEO campaign needs a clear strategy that addresses the main issues that exist with a website. This should be straightforward but is often overlooked or not properly analysed before a campaign is begun. One area that should be prioritised – but is often overlooked – involves analysing what the search competition is doing […]

When it comes to present the information in a unique and eye-catching manner, infographics emerges first at the fingertips. The term Infographics stands for the amalgamation of Information and graphic. To put in simple words, it is the way of presenting the tricky information, but in a simple way taking help of graphics. Since it […]

Google’s All New ‘Freemium’ Keyword Planner Keyword Research in 2017 Firstly, we’ve said 2017 and that’s intentional because quite often when these things happen, the effects can take a few weeks or months to be fully felt. People running campaigns now will likely have done their research phase already, it will be campaigns and onsite […]

If you think about it, providing an engaging presentation is a win-win situation. Not only will your audience less likely doze off, tinker with their phones or daydream but as a presenter, you can also be relieved of anxiety facing a crowd that’s more enthusiastic and dynamic. But this engagement has to start with you. […]

Close your eyes and imagine this: you’re standing in front of a group of people, giving a presentation. You’re rocking it. As your presentation draws to a close, your last slide appears on the screen. What does that last slide say? Does it say “Thank you” or “Any questions?” For many presenters, these types of […]

As with most things, there are exceptional circumstances in which following the rules would actually be a pretty bad idea, and it’s usually context and discretion that inform our decision to break them. For example, the speed limit is 70mph (unfortunately we do still use miles). You are not allowed to drive faster than 70mph. [...]

What’s Your Story? To remain competitive, you need to provide information about your company to investors, existing and potential clients, media, and the general public on an ongoing basis. Your company’s success depends on how well you communicate what you have to offer. This, in turn, may depend on how well you prepare marketing collateral […]

Looking to get your social media marketing abilities in tip-top shape? Columnist Timothy Carter shares some tips to help you influence your target audience. The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only […]

Inbound Marketing is known to be the superset of many marketing activities that include SEO, blogging, and social media. Inbound marketing is all about discovery and creating relevant content for your target audience that answers their questions. Outbound marketing techniques include directly calling up customers from a pre-acquired database, direct mails, events, and telemarketing. Outbound […]

Social media marketing is an immensely effective way of succeeding in business. At the last count, there were 936 million people using Facebook on a daily basis. That’s an incredible amount and similar numbers have been spotted on other social media platforms. There are correct ways to market on social media. You need to get […]

Following Facebook’s impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016. During Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for advertisers and users alike. At Nanigans (my […]

You can now select professional designs that radically improve your slides and creates animations that add visual interest. Microsoft is on a roll with the new Office 2016 suite. I’m impressed not just with some of the new features–in particular, the team-editing capabilities in Word 2016 that let everyone edit the same document–but with how […]

One of the best ways to make your content stand out from the deluge of information on the Internet is to make it interactive. Nowadays, it’s not enough to offer audiences static content–it has to be dynamic and involve the user. A surefire way to do this is through an interactive slideshow. Whether for a […]

Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe. While some of them may exist only for […]

The rules for the ecommerce change so rapidly that it can be difficult for marketers to keep up. What was best practice five years ago may not get good results today. Using outdated information might even get your site in big trouble with the search engines. Unfortunately the internet doesn’t take down information when it’s [...]

Using PowerPoint in a Business Presentation? These five tips will make your communication more effective It is almost expected today that you will use PowerPoint in business presentations. It can be used to add visuals to the message and is an easy way to create a leave-behind handout or e-mail the presentation to others later. […]

An employee intranet can help your staff be more productive, make it easier to find documents and information — and make HR admin tasks simpler, like requesting leave or updating company policies. And although they have traditionally been the preserve of large companies, cloud intranet services mean creating an employee intranet is relatively straightforward. Not […]

Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in droves, and that takes a different content tactic. Covering relevant timely and newsworthy content is a great way to grow your […]

“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity. Are you confused as to what I am talking about? The ‘new kid’ is social media. And the dead […]

So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest […]

Companies usually start with a big and professional website which soon becomes outdated due to lack of maintenance. Having a website without up to date information does not make a good impression with the viewers. Website maintenance is important for an individual and the business. It enhances the functionality of the website. There are a […]

Facebook’s video views continue to accelerate. As in pedal to the metal. Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of […]

Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google. Google added a new structured markup page for providing local business data to Google. The document says that Google is currently piloting this schema and hopes to release […]

Marketing your business on social media? It’s time to start making LinkedIn a bigger part of the mix. LinkedIn has over 400 million users and is growing. Who would have thought that this business social networking site would keep growing at the rate it has, plus have such a positive effect on businesses worldwide? The […]

Considering you built your website with WordPress, it might seem a bit strange to some that it doesn’t feature a blog. However, when you’re working hard on and in your business, it can feel like the last thing you can justify spending time on is blogging. This makes sense. You’re a freelancer or business owner, [...]

2015 has been an exciting year for the SEO industry. We saw the long-awaited Mobilegeddon update, which penalized sites lagging behind in the mobile compliance area, a sizable overhaul to local rankings with the new local three-pack, a new quality algorithm for content, and a dozen or so other minor updates from Google. In addition, […]

Web design is a fast-paced industry and being able to predict top trends ahead of time will give your designs the extra edge that sets them apart. We’ve taken the time to gather up our predictions for the top web design trends of 2016 so let’s dive right in. What Drives Change in Web Design? […]

Facebook is on a mission to stay the dominant social network for business owners. If you don’t believe me, let’s look at the facts shared by Mark Zuckerberg; – 45+ million small and medium businesses using pages – 1.55 billion people on Facebook each month – 1+ billion people on Facebook each day – 925+ […]

For years, marketers have relied heavily on Google to reach and advertise to individuals online, especially across Google Search, Gmail, and YouTube. Today, with so much content and messaging flying around the Internet, our mobile devices, and even in our physical world, decisions are made incredibly fast. We’re in an era of impulse purchases, relevant […]

Throughout 2015, we’ve seen hundreds of fantastic examples of successful corporate social responsibility (CSR) initiatives in a variety of different industries. And while every company approaches their CSR efforts differently, it’s clear that social media plays an important role in the success of these well-intended initiatives. As a business, it’s time that you consider the […]

In order to improve your writing career, you should remember one of your strongest assets and opportunities is your online brand as a freelancer, especially on your LinkedIn profile, which now allows you to write and feature your original work. The overall look and feel of your LinkedIn can either help you to attract new […]

Earlier this year, Pew Research released a report which showed that the percentage of Twitter users who follow breaking news on the platform is twice as high as those who do the same on Facebook. The finding underlined that Twitter is the place for breaking news coverage, the platform social media users turn to for updates on developing stories and issues. […]

2015 is the year of change on Twitter. Twitter already started rolling out some of the changes we were expecting this year, offering some interesting new options for businesses to reach out to new audiences and curate content. Let’s take a look at some of these changes, what they could mean for your brand and […]

From “Which Career Should You Actually Have?” to “Which Disney Movie Should You Watch Tonight?” quizzes, it’s a format that makes up some of the most shared content on social media. If you think a quiz or poll-type piece of content won’t resonate with your brand, you shouldn’t feel that way. When you create a […]

It’s been a huge year for social media, but what can we expect in 2015? Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations. Social […]

We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]

For ecommerce businesses looking to amp up their digital presence and beat out their competition, knowing the trends sooner is always better. In fact, it’s how you make sure your company is the one leading the industry, not following the breadcrumbs of those who analyzed the data and got a head start. You already know […]

A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical. The research, conducted by Brunel University in London, suggests that those who are insecure regularly post updates about their relationship […]

For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin […]

If I could pinpoint the most important thing we millennials want out of life, I’d bet on the significance of the opportunity for our voices to be heard. Having the medium in which to voice our opinions is important to us, but knowing people are actually listening is crucial. The internet has allowed brands to […]

Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of dos and don’ts will help […]

With the maturity of social media in business over the last few years, many B2B organizations are realizing the true value it can provide. Whether you use social media to help sell products directly or use it as one piece of your lead generation process, taking a planned approach that fully integrates social media into [...]

We know it’s tempting to jump right into blogging. After all, the basic concept is pretty straightforward, right? Simply write a blog post and publish it on your website. Step 1. What’s your strategy? But to actually get any return on the time you spend blogging, you need some sort of strategy, even a basic [...]

In this growing internet world having a great reputation online is a must! Have you ever tried searching yourself on Google? Well, though it may sound a little unobvious, it is the best way to know how well you look on search engines. Have you ever given a thought on what is mostly displayed when […]

Facebook has changed over the years. It grew bigger— and it grew stricter in its anti-spam policy to protect its users from businesses who tried to ‘overdo it’. No matter the hassle and the headache such changes brought along, Facebook is still one of the most frequented social platforms, making for 76.22% of the market […]

Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business? Benefits of writing a newsletter? The #1 reason to write a newsletter is to strengthen your relationship with an existing audience. Each time […]

You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. […]

Social networking sites have become more visual. This is especially the case with Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on […]

It’s no wonder that businesses are confused about which social media sites to use ­– they are growing and proliferating all the time. Real Business Rescue has pulled together all the latest statistics about social media use in this excellent infographic, providing an enlightening look at how brands are operating in the social sphere in […]

So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That […]

Facebook has updated its privacy policy to say that it can now track your every move, even when you’re logged out of the app. Facebook’s latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, […]

SEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen as unnecessary. Here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy. [...]

In an increasingly connected digital landscape, it’s all too easy to forget that a considerable amount of business is still done on the phone. Inbound phone calls are often the most valuable to sales. These calls indicate that a potential customer is further along the buying process, and the sales cycle tends to be much […]

There was a time when only select people with special skills could create high-quality visuals, while the rest of us created a five-year old's doodles on the fridge. Today, however, there are a number of tools at our disposal, from Prezi to Canva to Pixlr, that make it easy to express your ideas visually. If [...]

We’ve all endured sitting through PowerPoint presentations that are choking in too many words and charts. The presenter struggles to summarize the key points, while you’re overwhelmed with what you should know or do. As a presenter, how can you give your next PowerPoint presentation a powerful makeover that helps you and your audience? Make […]

Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1st, 2015. BUILD THE ULTIMATE […]

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones — there are refreshes and […]

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ […]

We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising these days — the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are [...]

A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network. We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral [...]

Google Trends now allows users to monitor the queries typed to access the contents YouTube.com. Google has announced that YouTube search data are now available on Trends. You can analyze the evolution of specific keywords typed on the video streaming platform, according to three criteria: location (country), dates and category (thematic). These data allows you […]

I realize there’s some repetition here with some of the posts I’ve been sharing on where I believe marketers need to focus their attention this year… but this infographic sums it up and was too good not to share! The year 2014 – digital marketing has reached a whole new level and continues to do [...]

Macy’s has become the first major retailer to roll out Facebook video ads within the social network’s mobile newsfeeds. According to Adweek, the legendary retailer’s 15-second commercial spots will play automatically, with the sound muted, until they are clicked on. The media rates that marketers will pay to run a video ad on Facebook is […]

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in […]

Free Webinar on Tuesday, November 18: How to Increase Traffic, Leads and Sales with Your Blog Are you aware that blogging massively increases your website’s potential to drive traffic and generate sales? Join our very own Doug Karr and world-leading blogging expert Ian Cleary on November 18 at 11 a.m. PST / 2 p.m. EST […]

Are your sales people using the marketing collateral you create for them – or creating their own? According to the American Marketing Association, sales people spend about 30 hours a month creating their own materials. That means they’re losing almost a full week of actual sales time each month. And it gets worse: 90% of [...]

In a recent Gigaom survey, 52 percent of responders stated that, “It’s difficult to prove ROI for social media marketing.” ROI, specifically social ROI, has been a point of contention ever since the term “social media” started surfacing in the marketing circles, dating as far back as 2007-2008. Why, after almost a decade, doesn’t social […]

Stars: They're just like us! We're not the only ones creating less-than-stellar PowerPoint presentations -- even the expert behind the famous annual Internet Trends Report, Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. But visual presentation means a lot, and people noticed how unattractive her slides were; in [...]

Over time, you’ll want to provide information about your company to lots of a variety of different people: employees, investors, existing and potential clients, and the media. Your company’s success depends in part upon how well you communicate that information. may depend upon how well you prepare collateral items, ranging from company and product fact […]

Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As we’re around the mid-way […]

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. View video click on below link The Biggest Trends in Online Marketing The biggest trends in online marketing are always changing. It’s something you always have to […]

Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video. But getting people to sit through your videos can be challenging, considering 33% of viewers say “no thank you” and move on after watching just 30 seconds. 44% lose […]

In September 2013, I wrote a post where I predicted the top 7 online marketing trends that would dominate 2014. Now that we’re reaching the midway point of 2014, I thought it would be helpful to take a look at where we’re at, particularly in terms of SEO. Google has been busy over the past […]

Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses? Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014? Visual assets are on the rise – most marketers plan on using more infographics and memes in their […]

If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, […]

Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) […]

If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Here’s the main thing you […]

Have you noticed “Keywords Unavailable” in your StatCounter reports? Unfortunately, this is due to a decision by Google to withhold this keyword information. Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find [...]

If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services and platforms the brand participates in. Some may appreciate the value of the data, […]

Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course [...]

YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]

Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's [...]

It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s“10 Marketing Trends for 2013 You Haven’t Heard” was a popular one.  Let’s do it again.  Hoping three or four of these are ones you won’t have thought about or fully appreciated. 1.  Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages […]

Alain de Botton is a beloved (and prolific) pop philosopher, with a shelf-full of books and two very popular TED talks to his name. So when the Swiss-born author tweeted to his 443,000 followers on Monday night that they should delete Twitter for the sake of their “inner conversation,” many took his words seriously — promising to delete […]

Thousands of Facebook Inc. FB -0.24% users received an unsettling message two years ago: They were being locked out of the social network because Facebook believed they were robots or using fake names. To get back in, the users had to prove they were real. In fact, Facebook knew most of the users were legitimate. The message was a test […]

The implementation of the European Union’s so-called “right to be forgotten” policy is already having a worrying impact on the media, with at least two outlets revealing on Wednesday that links to articles of theirs have been scrubbed from Google. A European court ruled in May that Google must remove links to articles from its search engine […]

At this year’s Super Bowl, fans instantly knew where to go to buy that hot dog or grab a t-shirt, thanks to the NFL’s massive location-based marketing campaign. The league installed wireless transmitters throughout the stadium and Times Square that interacted with fans’ smartphones, so they could find all of the information they needed with […]

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]

Every profit making business organisation needs to adopt the right marketing means and methods to create awareness about its products and services and to influence its target audience to choose its brand. Without the use of effective marketing media a business can not grow. To help grow your business, you must make use of marketing […]

I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego, California. This annual event is run by Social Media Examiner, a leading voice in the social media community. Every session was jam-packed by close to 2,000 attendees who came to learn from the top names in the digital […]

Online shopping has created an efficient and enjoyable shopping experience for its users, and now, brick-and-mortar shops are trying to do just the same — by moving the online experience offline. Kate Spade Saturday, an innovative retailer in Tokyo's fashion-forward Harajuku district, blends its online and offline worlds with in-store technology that emphasizes social sharing. [...]

Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on. As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design industry is constantly moving forward. Holding […]

Active age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that the higher the search frequency [...]

Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. [...]

Google Keyword Planner is sort of a workshop for building new Search Network campaigns or increasing existing ones. you will hunt for keyword and ad cluster ideas, see however an inventory of keywords would possibly perform, and even produce a brand new keyword list by multiplying many lists of keywords along. A free AdWords tool, [...]

The previous couple of weeks are wonderful. Google has created some massive changes and that they area unit all a part of a extended term strategy that has several elements. In short, Google is doing a superb job of pushing individuals faraway from military science SEO behavior and toward a a lot of strategic approach. […]

Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year. These two complement and compete with each other’s style and […]

Many SEO Analyst people mainly considered the onpage factors are 1. Title Tag 70 characters without Special Characters. 2. Meta Descriptions contains 155 characters and keyword must be present at starting. 3. Meta Keywords contains maximum 5 keywords, This keywords must be present in the body content. ( Meta Keyword Tag is Optional ) 4. […]

The sheer size of Facebook means that it cannot be ignored by marketers. Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document, contains information […]

The internet world is an ever changing platform where new is in, old is out every other day. Google algorithms constantly change from time to time which often has a strong impact on existing websites. Only if website owners and business establishments understand the future that is imminent, one will be able to cope up. […]

WordPress has become one of the most widely spread blogging and publishing platforms on the Internet today. With the huge number of existing WordPress powered sites, from personal blog to corporate solutions, the demand for WordPress plugin developers has increased largely over the past year and is still strong despite the economic crisis. So for [...]

So you’ve uploaded a SlideShare. Now what? If your answer is “sit back and watch the views pour in,” that’s a gross misuse of your time and effort — especially if you’re a marketer (and 40% of B2B marketers report using SlideShare). What you should be doing is creating campaigns around your presentations. After all […]

22 Million pieces of content are shared everyday 62% of companies outsource their Content Marketing 79% of Marketers use article publication as a tactic 63% of marketers use Newsletter as a tactic 52% of marketers use video as a tactic Interactive Football kids 87% of marketers use social media to distribute content The ROI of […]

It’s probably no surprise by now that mobile Internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, Mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only [...]

Sources said that in the small rollout to a single-digit percentage of users, engagement with the new design has stalled. So much so, in fact, that the majority of users won’t receive this Facebook redesign we saw unveiled this year. Instead, sources said, it’s back to the drawing board on a better News Feed, while […]

Twitter users can now share and receive images in direct messages. Twitter unveiled the new feature in an update to versions of its iOS and Android apps on Tuesday. Users who update the app can send and receive images through DM on both mobile and web versions of the service. SEE ALSO: 25 Twitter Accounts […]

Facebook recently introduced its revamped version of Page Insights with improved publishing tools, metrics and engagement statistics for all pages. The updates were designed to give admins more data regarding page visitors and to assist them in creating improved content. Facebook allowed some users to beta test this new version in June, but it is […]

Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media [...]

Having your own website is hard enough. In addition to adding content, trying to grow your audience, maintaining it, now you have to be cautious of malware possibly being spread through your beloved website? According to Palo Alto Networks’s recent The Modern Malware Review, “90 percent of Unknown Malware [is] Delivered Via Web-Browsing.” This confirms […]

Blogs are a great way to increase your presence LeadGen 300×257 5 Ways to Turn Your Blog into a Lead Generation Machineand make your business more visible via search engines. They can also be helpful when it comes to lead generation, especially if you know how to promote your blog posts. Your blog functions as […]

One of the most frequently asked questions I hear about blogging is: How do people see that I’ve published a new post? The unfortunate answer is they probably won’t, unless you let them know your blog post is there. I highlighted five ways to do this in a previous post about how to get people […]

Whether this is your first time on SlideShare or your 100th, there’s always room to try new things and get more creative. There are, however, a few basic rules for getting the most out of the site. I have compiled 6 specific things you can do today to start leveraging the awesome power of SlideShare. […]

If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected – which seems to be very common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why. […]

Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget […]

There are a lot of social media platforms to choose from, so how do you know which is right for your business? Sure you have felt the pressure to participate in multiple networks in order to increase your brand’s awareness, but it is important to strategically choose which social media networks your brand should join […]

One of the simplest ways to convert website visitors into customers is something that 60% of us don’t do. Put a visible phone number on every page. Seriously, this is about putting a phone number on every page of your website? Yes. If you have a prominent number on every page, that’s awesome. You can [...]

SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while. Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where [...]

I have one objective with this post: I want to make it worth your time. After all, time is your most precious asset – more precious than money. Time cannot be deposited into a savings account to accrue over time, and time can never be exchanged or refunded. Once you spend it, it is gone […]

Infographics – The most happening thing in the Viral world!! Infographics are the graphic Visual Representations of information. The infographics help out to present a complex data or information in clearer and more understandable format. Infographics have been around from many years, but recently they have become the future of data sharing due to usage […]

You’ve gotta give Facebook credit for its relentless drive to harvest and exploit the data of its billion users. Facebook knows where you are, where you’re from, the places you Like, the people you know, and what you’re interested in — as soon as it makes its way to wearable computers it’ll probably know when [...]

In December 2010 Danny Sullivan asked Google and Bing if and how they consider Facebook and Twitter in their algorithms, and because Danny is magic, Google and Bing answered him. Although some of the answers were a bit nebulous, we got a sense that how the search engines are thinking about what social signals might be […]

The internet is incredibly popular and as such internet marketing online advertising is becoming essential for most businesses. There is so much advertising on the internet it’s not funny and unfortunately much of it is just hype. How do you know if you are doing it right or wrong? When advertising online you need to […]

Despite the common myth, social media is something that has been around for quite a while now. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. There will always be quicker and better ways to spread your company’s message through […]

It’s never a good idea to start a blog without taking some time to think it through first. Many of us think we’d like to become a blogger, but we don’t sit down and think about what exactly that means. “What am I going to blog about?” “Who is going to read my blog?” “What […]

Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than say text in the body section of a page. The header is given more weight than the [...]

Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout […]

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns. Often when a certain statistic like impressions goes up, […]

Google+ and Further pushes expectedWell, we all know that Google has invested a lot of time and money on Google+ and this is exactly why I believe that they are not going to give up anytime soon. They are trying hard to give a tough competition to Facebook. Google+ is continuously trying to push various [...]

We all know that SEO experienced some major changes in 2012. In fact it can be easily said that SEO shuddered the industry last year, due to two influential algorithm updates. Well, before I start discussing about the changes occurred earlier and the expected changes, I would like to mention a very positive fact about SEO. […]

FACEBOOK- the most powerful social network, has become the most popular social media platform over the internet. In present scenario, marketing plays a major role to bring the product upto the consumers. From traditional paper marketing to the internet marketing- Product Marketing has changed a lot. Currently, more than 200crores of people are using facebook, […]

Social media integration is the syncing of all social media profiles on various social media platforms and aligning their functionality with that of a company’s main website. Social  media  platforms  needs  to  be  identified  that  are right for a  business.  Once identified and integrated it can have a positive effect on  building  traffic for the […]

Level 3 [Ratings and Reviews, Tools for rating and Reviews, Good Search Facility, Customer testimonials, Cross Selling of products, Breadcrumbs, Add-On’s] Ratings and Reviews: Ratings and reviews engage your visitors. Reviews increase the buy rate. The biggest problem we see for that most of the customers do not write comments/review or provide ratings. There is […]

Level 2 [Different Images, Tools to Zoom in/out, Videos, Manufacturer name, Product options, Gift Wrapping facility enablement] Different Images: In this level of ecommerce, we suggest to give user a user experience in which they can visualize the things. Say a 360 degree view of the product, top/down view, color change options. Zoom in/out – […]

An ecommerce is a way to sell products by giving the best details of the product over the web and making provision for the money collection. What does one need to do on a product page to make sure that the potential customer buys the product? That is the most important question Get My Ex […]

Searching for the ways for Google to find your content on the web? Then here is one of the ways you can do that – Blog Commenting. This strategy is picking up pace in the online web marketing world as it has many advantages as •    Increases your Brand Awareness •    Improving you Link Building [...]

Link Building is an important part of Search Engine Optimization, and is a practice of getting other websites to link to yours. Link Building with quality backlinks is amongst many important aspects considered by search engines, while determining the rankings of a site. Therefore, creating backlinks is one of the most important tasks you can […]

Airlines industry is going thru a metamorphosis. Airline builders are creating planes of gigantic size giving the comfort of home and bringing in efficiency. The service providers are trying to gain market share by using the best of the available planes. The importance of the social media has gained more in the commercial usage of […]

Looking at the trend that websites have taken – be it design, concept, influence of search engine, new launch of website has become a big stressful exercise. Following are identified as Risks in re-vamping website Loose Search Rankings Loose content and images Book Marked links For sure we’ve all seen that when we clicked on […]

Back with some more details on YouTube Brand Channel. In my last post of YouTube Brand Channel I have discussed on the basic details of the channel creation and one of it features ‘Custom Images’. Let us see some more features on the YouTube Brand Channel. Profile Icon: The profile icon on the channel is […]

By now, most of the companies are looking for professional teams to help them get the customers to land on their page and bring them revenue. While the competition is hot to attract anyone who wants to spend, an easier approach to look at optimization is via doing A/B testing. The goal of A/B testing […]

Youtube is one of the most important medium that can be used to popularize your brand on the web. Sharing the videos on Youtube will give you an opportunity to show your customers in detail about your offerings. A Youtube channel allows you to splash your profile information, videos, playlists and more. You can also […]

E Commerce is taking the world of Online Business and to everyone searching for a Ecommerce Solution there is a common question raising in the mind – Which is the best platform for an Ecommerce website? Being Ecommerce Solution Providers we want to manifest some of the benefits of the Ecommerce Platforms we are using […]

Is it really necessary to get my web pages optimized? Without that cann’t my website get indexed by the search engines? This is what a lot of business owners think and yes it is true that your web pages can get crawled by the search engines and get indexed without search engine optimization but not […]

Do you know how to decide one of of the countless ecommerce platforms available for your website? There are a lot of great choices in the market but one does stand out from the pack. That is why so many companies are coming online to get more business and are choosing Magento as their ecommerce […]

If you own a web based business, you must use professional search engine optimization services. Also called, SEO services, these are one of the best Internet marketing services that help an online business improve its visibility on the World Wide Web and thereby increase its sales and profits. The professional search engine optimization service providers […]

Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new […]

Search engine marketing is one of the most important parts of establishing an online business. Research, planning, implementation and marketing are those four pillars that hold the empire of any business. Online business is catching pace because of the speedy replies by the visitors. People are moving towards World Wide Web for doing business and […]

Do you keep track of the SEO techniques you are using? Are you aware of the newest trends on the block? IF the answer is “NO” you must keep up your pace in knowing the latest search marketing trends and tools being used in the industry these days. Every company big or small are trying […]

Over Sized Logos The over sized logos have been the top mainstream trend setters in 2011. Having over sized logos for a website is gaining popularity and we can expect more new designs and redesigned websites this year. The main objective of a logo is to give brand recognition to a product or a service […]

Yahoo just made a minor enhancement to its search results by making it easier to find local businesses. This is done by adding the Yahoo local business shortcut everytime it displays search results for business-related query even if the query does not contain the location. Additionally, search results can now be refined further by neighborhood […]

The modern day industry carries out most of its transactions online and an apt answer to these requirements are the Ecommerce platforms that have become common place these days. Still the challenge to develop bigger and better ecommerce applications that simplify the process of web application development persists. The solution to these issues has been […]

The social networking site Facebook continues to increase in popularity, attracting thousands of new subscribers every day. As such, the potential for online marketers is tremendous and ever-growing. Presently, Facebook has over 500 million million users active in July 2010 and is forecasted to be over 600 million by 2011. Facebook – Know how For […]

Have you ever wanted to compare last week’s AdWords performance with this week’s performance? This was possible previously by way of the account snapshot page, however that was for the entire account. Looking at just one ad group or campaign was more difficult. Google have now made slight modifications to the Graph options to provide […]

If your company offers a tangible product(s), and you have a website, then it’s likely you’ve already entered the exciting, lucrative world of e-commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn’t worth the time or the effort. But what if […]

While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps inflatable […]

When financial times are tough often one of the first items a business attempts to skim off the top line are their marketing investments. Oftentimes this is the best opportunity to market your company, either through SEO or a more complete integrated marketing campaign. The reasoning is fairly simple. Companies are able to receive quite […]

Following are the steps to  get a good Google page rank and search engine ranking. Step 1: Website Revamping This step includes adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places. Step 2: Add tags Add or […]

For the first time, advertisers will be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc. Through an innovative methodology developed by the two companies, advertisers will get an inside look […]

Location : Online Description : Fast-track Your Google AdWords Advertising Profits By attending  the AdWords Advantage Online Summit you will learn How to Save Time, Earn Money and Increase Sales Using Google AdWords The AdWords Advantage Online Summit will help you with these : Fix common Pay Per Click mistakes that cost you BIG bucks […]

Defining your business goals is one of the most important things you can do at the start of any SEO project. Once you’ve defined your business goals, you can then think about the things that should be done to meet those goals, and the nature of the SEO team required to meet them. Let’s determine […]

The beginning of the year is a great time to take a step back and to re-evaluate marketing plans for your clients. Of course, one key ingredient in a successful marketing plan is the website. Over the next couple of months, the Google Agency Team will be blogging about how you can work with your […]

Intranet and portal specialist Jane McConnell of NetStrategy highlights the latest trends identified in her Global Intranet Trends Report for 2009 (226 participating organizations around the world; from under 5,000 to over 100,000 employees in Europe, North America and Asia-Pacific). Important ingredients for a successful intranet: Leadership Teamwork Empowering employees Optimizing activities & processes Focusing […]